Optimize Your Strategy with In-Depth Web User Journey Flow Insights.
Web User Journey Flow insights tab provides detailed data on your website’s activity to optimize performance and conversion. Analyze the Overall Store Traffic Summary to understand the flow of visitors and delve into Product Pages to uncover the Source of Traffic and Conversion to Sales. Gain a comprehensive view of Individual Product Traffic to identify opportunities for optimization.
Understanding the Charts
| Note: The Product Pages show conversion rates for specific Product Detail Pages (PDPs) vs. for an overall website visitor or session. As a website visitor may visit multiple PDPs in a single session, the PDP-specific conversion rate tends to be lower than the overall conversion rate for the website visitor or session. |
The Web User Journey Flow insights tab features specialized visualizations that may not be immediately familiar. Here’s a breakdown of the key charts and how you can interpret them:
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Overall Store Traffic Summary
- Purpose: This chart provides an overview of from which source of traffic are the visitors arriving to site, how they interact with your site, and finally showing their journey from landing on your site to exploring different pages.
- How to Use: Analyze the flow to identify which sources are most relevant, which pages are most visited and where users might be dropping off. High drop-off rates on certain pages could indicate issues that need attention, such as need for optimized layouts.
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Product Pages - Source of Traffic
- Purpose: This chart breaks down where the traffic to your product pages is coming from—whether it’s organic search, social media, direct traffic, or referral sites.
- How to Use: Use this data to identify which channels are driving the most valuable traffic. For instance, if social media is a major source, you might want to invest more in social media marketing or optimize your social content to further boost traffic.
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Product Pages - Conversion to Sales
- Purpose: This chart tracks the conversion rate of visitors to purchasers on your product pages.
- How to Use: Focus on pages with low conversion rates and investigate potential barriers, such as unclear product descriptions. This chart is crucial for identifying areas where improvements can directly impact your bottom line.
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Individual Product Traffic Overview
- Purpose: This chart provides detailed insights into the performance of individual products, showing how much traffic each product receives.
- How to Use: Compare traffic across products to determine which ones are performing well and which might need additional promotion or optimization. This data can guide decisions on inventory and marketing.
Following are the two variable you will come across in these charts:
- CTR: Click-through rate from a Product description page (PDP) measures the likelihood of a purchase after viewing the product page. It includes adding to cart (ATC) and completing the purchase (PFR), we measure the overall rate directly from PDP to purchase.
- Hits: Number of visits a specific product page receives. It represents how often a page is accessed, indicating overall user interaction with that page.
To make the most of these insights, regularly review these visualizations to spot trends, identify strengths, and uncover areas for improvement. By understanding how to interpret these unique charts, you can make data-driven decisions that enhance your website’s performance and ultimately drive more conversions.
Here are the various sources that direct customers to your product pages or website:
| Source | Description |
| CRM Activities Klaviyo | Traffic generated through email campaigns and customer relationship management activities using Klaviyo. |
| Paid Traffic | Facebook | Visitors arriving via paid advertising campaigns on Facebook. |
| Paid Traffic | Klaviyo | Traffic driven by paid advertisements run through Klaviyo’s platform. |
| Sezzle | Customers redirected to your site through Sezzle, a buy-now-pay-later service. |
| CS Business Push | Traffic generated from business push notifications sent via CommentSold. |
| Organic | Visitors who arrive at your site through unpaid channels like search engines or direct visits. |
| Paid Traffic | IG | Traffic from paid advertising campaigns on Instagram. |
| Referral | Visitors redirected from external websites or partners. |
| Social | Traffic from unpaid social media posts and interactions across various platforms. |
| Unclassified | Traffic from sources that do not fit into predefined categories or are not identified. |
Access Your Webpage User Journey Flow Insights Tab
- Hover over the side menu in your CommentSold dashboard, then select Insights.
- Select Webpage User Journey Flow from the options listed at the top of the page.
At the top of this tab, you can select the Date range (time frame) and/or Product (either use the dropdown to select a product or copy a product from the Product Pages - Source Of Traffic tile).
This will filter all data sets to include products in that time frame. Once you’ve selected a time frame and/or product, select the Update Arrow on the right side of the page.
Note that if a Product is not selected in the filter, the Product Traffic Overview tile will not display any data. Make sure to choose a specific product to view relevant insights.
View and Export Data
For the following insights, select the three-dot icon at the top right corner to download, expand the view, or clear cache and reset.
Overall Store Traffic Summary
Product Pages - Source Of Traffic and Conversion to Sales
Individual Product Traffic Overview
To display individual product traffic insights, you must select a specific product from the filter at the top of the page.