Enhance Engagement and Drive Growth with Advanced Customer Segmentation Insights
The Customer Segmentation dashboard helps identify different groups of customers based on how they shop and interact with your store. This report makes it easier to understand which segment your customers fall into, so you can send them targeted messages and offers that appeal to a specific segment vs. a one-size-fits-all marketing message for all your customers.
With detailed Customer Segmentation at your fingertips, you'll be equipped to make data-driven decisions that enhance customer loyalty and drive sustainable growth.
Customer Segmentation Categories
All customers who have made at least one purchase in the last 180 days are segmented into the categories below. The order of these categories reflects the sequence in which customers are assigned to a category (for example, if a customer is both a TikTok Tina and a Ballin’ Barbara, they will be categorized as a TikTok Tina). Customer segments are refreshed daily.
| Category | Definition |
| 1. TikTok Tina | Customers who have placed at least one order through TikTok in the last 180 days. |
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2. Lurking Lisa |
Customers who haven’t made a purchase in the last 30-60 days but have actively watched at least three live sales on the Mobile App during this period. Lurking Lisas remain engaged with your shop but may require a nudge to convert interest into action. |
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3. MIA Maggie |
Customers who haven’t placed any orders and have not watched any live sales in the last 30-60 days. MIA Maggies may have previously been active but have recently dropped off, representing an opportunity for re-engagement. |
| 4. Ballin' Barbara | Top 10% of spenders. Ballin' Barbaras are your most high-value customers, driving significant revenue and deserving of special focus. |
| 5. Dependable Debbie | Customers who have placed orders in EACH of the last six months. Dependable Debbies may not be your top spenders but represent a loyal and consistent customer segment, forming the foundation of your repeat customer base. |
| 6. Single Channel Sally | Customers who have made purchases exclusively through one channel—whether it’s via the app, during live sales, or other platforms—but not across multiple channels. Single Channel Sallies are comfortable with a specific shopping experience or may not even know about other sales channels. Introduce them to new channels! |
| 7. One-Hit Holly | Customers who have made their first and only purchase within the last 90 days. One-Hit Holly is a new buyer, showing potential for future engagement if nurtured properly. |
| 8. Other | Customers who do not fit into any of the above categories. These buyers may exhibit various behaviors, offering a diverse group that could be further segmented based on emerging patterns. |
Additional Category: Mobile App Viewers
| Watching Wandas | Customers who have watched a live sale on the Mobile App but have NOT made a purchase in the last 180 days. |
Customer Segmentation Insights Data Sets
| Data Set | Information Displayed | How You Can Use It |
| Customer Segmentation Broad | Categorizes customers into specific segments to enhance your marketing strategies. | By categorizing customers into distinct groups based on their behavior and engagement, you can effectively target and tailor your approach to meet their specific needs, driving conversions, loyalty, and revenue growth |
| Viewer Segmentation Detailed | Categorizes live sale viewers into groups based on their viewing and purchasing behavior. | Allowing you to identify which viewers are most likely to convert into buyers and which may need more targeted engagement. |
| Customer Count | Refers to the total number of unique customers over the last 180 days. | This metric provides a broad overview of your customer base size, helping to gauge overall reach and market penetration. |
| Revenue | Tracks the total product revenue (before tax, credit, coupons, and shipping) generated during live sales. | This metric highlights the effectiveness of live selling events in driving sales and can inform future live event strategies. |
| Purchasers | Mobile App Live Sales viewers who have made a purchase while watching a live sale. | Helping to understand the conversion rate of your live viewers into paying customers. |
| Non Purchasers | Mobile App Live Sales viewers who watched a live sale but did not make a purchase. | Understanding this group can help you tailor content or incentives to improve conversion rates. |
| Conversion Rate | Measures the percentage of Mobile App Live Sales viewers who make a purchase while watching a Live Sale or a Live Replay. | This is a key metric for evaluating the effectiveness of your live sales in driving sales. |
Access Your Customer Segmentation Insights Tab
- Hover over the side menu in your CommentSold dashboard, then select Insights.
- Select Customer Segmentation from the options listed at the top of the page.
At the top of this tab, you can filter the data by First Purchase Cohort—either customers who made their first purchase within the last 180 days or those who made it over 180 days ago. By default, both cohorts are selected, capturing all customers with purchases made in the last 180 days. You can adjust the filter as desired. After making your selection, select the Update Arrow on the top right corner of the page.
View and Export Data
You have various options when it comes to viewing and exporting your data. Please note that available options will vary by data set.
For the following insights, select the three-dot icon at the top right corner to download, expand the view, or clear cache and reset. You can also select the customer count values on the tiles to display a detailed marketing list of customers in that segment, and then select Download at the top right corner to export the list.
Customer Segmentation Summary
Customer Count and GMV in Last 180
Individual Customer Segment Tiles
Customers are segmented into different customer segmentation categories in these tiles for quick customer counts and links to download specific marketing lists.
Mobile App Viewer Segmentation Summary
Watching Wanda
Mobile App Viewer Conversion
Detailed Customer Segmentation
You can discover additional customer targeting tools in the Boost Your Business insights tab to further enhance your marketing efforts.
Did You Know?
CommentSold offers a selection of Klaviyo email templates tailored for specific personas! These templates can elevate your email campaigns and help you connect more effectively with your audience. To learn more about using email marketing to target these customer segments and access the templates, click here.