Deep Links for Facebook Catalog Ads
With Deep Linking, shoppers will experience two different pathways when clicking on a product link within your ad. For shoppers who already have your app installed, they will automatically be redirected to the product page within your app. If the shopper doesn’t have your app installed, they will be redirected to the product page on your website. If you are currently using Facebook Catalog for ads, no action is needed to take advantage of deep linking- these redirects will now occur automatically!
For more information on Deep Links for Facebook Catalog Ads, visit our Help Center article here.
Customize Default Text for Mobile Sharing
You can now change the default text that appears when shoppers refer friends or share from the app. To edit the default text, visit the Sharing and Referral Program section on the Setup tab!
Facebook Offline Conversion Events API (OCE)
With the Facebook Offline Conversion Events API integration (OCE), you can take your ad reporting to the next level and gain visibility into conversions that may not be captured by the Facebook Pixel or SDK.
For more information on using OCE for ad reporting, visit our Help Center article here.
Filters Hide Out of Stock Shopify Variants [Webstore v2]
Previously on the webstore, out of stock Shopify product sizes/colors were still appearing in collection searches. Now, we’ll only show the filter if at least one variant in an included product is in stock.
International Shipping Defaults to Set International Rate
When “Offer International Shipping” is enabled, we now default to using a set International shipping rate instead of the regular domestic rate which can be influenced by promotions. This update helps prevent shops from paying the increased shipping costs for an international shopper.
To set your international shipping cost, visit the Shipping section on the Setup tab.
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