In this article, you'll learn:
- What actions you need to complete before setting up your Facebook Shop.
- How to set up your Facebook Shop.
- How to make your Facebook Shop visible to shoppers.
About Facebook Shops
Facebook Shops gives businesses access to additional promotion features on Facebook and Instagram and allow businesses to sell their products to their Facebook and Instagram followers.
CommentSold shops can use their Facebook shop to grow their businesses on social media and drive traffic to their other selling channels. Shoppers can find a specific Facebook shop on a business's Facebook page, Instagram profile, stories, and/or ads.
How a Facebook Shop Benefits Your Shop
- Drive shopper traffic from your social media accounts to your branded webstore and/or mobile app.
- Advertise your products through Facebook and Instagram to increase your brand’s reach.
- Take advantage of additional Facebook and Instagram selling and promotion features.
Before you can create a Facebook shop, you'll need to complete the following actions:
- Connect a Custom Domain. Your shop will need a custom domain in order to verify your domain with Facebook.
- Create a Facebook Page. Your shop will need its own Facebook business page if you haven't already created one.
- Create a Business Manager Account. You'll need this in order to grant permissions to your Facebook Commerce Manager. Make sure you give yourself admin access.
- Verify Your Custom Domain with Facebook. Verification shows Facebook you own your website. It's also a requirement for Facebook Shop approval.
- Set up and Connect Your Instagram Account. This step is optional. If you do not wish to sell on Instagram or use Shops on Instagram at this time, you may complete this later.
Only want to sell on Instagram Shops? You don't need to create or provide a Facebook business page when creating your shop in Commerce Manager. Your Meta Business Manager must own the business account it’s connected to.
Set Up Your Facebook Shop
Set up your Facebook shop using your Facebook business page. You'll need to complete these steps on a desktop computer or laptop.
- On your Facebook business page, scroll down to Free Meta Business Tools and select Sell your products.
- In the pop-up, select Next.
- Select one of the three checkout methods, then select Next.
- While you may select any of the checkout options, we recommend choosing Checkout on another website.
- This option directs shoppers to your CommentSold webstore. With website checkout, you can view, manage, and record customer orders all through your CommentSold account.
- Enter your business email address to connect your business account and select Next.
- Enter your catalog name. Review and agree to the Catalog Manager Terms and Facebook Advertising Policies.
- Select Next.
- Review your shop details. Review and agree to the Seller Agreement, then select Submit shop for review.
Make Your Facebook Shop Visible to Shoppers
Once you've created your shop, you’ll need to complete a few steps to start selling through your Facebook Shop:
- Manage your catalog. Your catalog holds information about all the items you wish to sell. Building a high-quality catalog helps shoppers find and learn more about your items.
- Create collections. Collections (also referred to as sets) in your Facebook shop work just like your CommentSold collections. Collections help your Facebook shoppers locate items you’re selling by category.
- Choose your Facebook shop design. Customize your Facebook shop by adding featured products and collections. You can choose the layout and style of your shop for cohesive branding.
- Publish your Facebook shop. Submit your finished Facebook shop for review. Shoppers can see your shop after Facebook reviews and approves your collections. Facebook may take up to a week to complete its review. You can view your shop’s active or inactive status from your Facebook Commerce Manager.
- Create and Add Your Facebook Pixel. This step is optional. Your Facebook pixel provides you with information on your shopper’s activity. You may not need this information immediately, but it’s best to start gathering this information now for when you will need it.
- Add Instagram as a selling channel. After your Facebook shop is approved and in active status, you may add your Instagram account as a selling channel for your shop.
- Facebook Offline Conversion Events API (OCE). Learn how to use offline conversion events to gain deeper visibility into your shop’s conversions.
- Going Live on Facebook with Facebook Live Shopping. Learn about Facebook Live Shopping and how to utilize it with your CommentSold account.
- Deep Links for Facebook Catalog Ads. Learn how to direct shoppers to specific product pages on your webstore and mobile app.