Meta Ads UTM Parameters

Abdul Sameer

Collect Conversion Data

There are 2 methods for setting up data collection for Ads. Choose the tab below to see the steps for your preferred method.

Open your Facebook Business Account.
Go to Ads Manager.
Select Campaigns.
Select Individual Campaign.
Select Individual Adset.
Select Edit.
Scroll to the very bottom of the page to the URL Parameters field, paste the parameters listed below.
- utm_source=MetaAds&utm_medium={{placement}}&utm_campaign={{campaign.name}}&utm_content={{adset.name}}&utm_term={{ad.name}}&ad_id={{ad.id}}&adset_id={{adset.id}}&campaign_id={{campaign.id}}
Once done, select the green Publish button.

Open your Facebook Business Account.
Go to Ads Manager.
Select Campaigns.
Select Individual Campaign.
Select Individual Adset.
Select Edit Ad.
Scroll to the very bottom of the page and select the Build A URL Parameter link.
In the Campaign Source field, select Meta Ads.
In the Campaign Medium field, select {{placement}}.
In the Campaign Name field, select {{campaign.name}}. Note that you cannot have symbol(s) (%) in name of the campaign because that is a reserved character for URL's.
In the Campaign Content field, select {{adset.name}}.
Scroll to the Custom Parameters section. In the Parameter fields listed, enter the following values:
- utm_term - {{ad.name}}
- ad_id - {{ad.id}}
- adset_id - {{adset.id}}
- campaign_id - {{campaign.id}}
Select Apply.
Once done, select the green Publish button.

For single product Ads, you can collect data specific to this product by adding the CS Product ID to the name of the Ad.

Hover over the side menu of your CommentSold dashboard, then select Products.
Select the product you would like to use.
From the URL at the top of the browser, copy the numbers at the end of the URL.
Open your Facebook Business Account.
Go to Ads Manager.
Select Campaigns.
Select Individual Campaign/Adset/Ad.
Select Edit.
In the Ad Name field, paste the Product ID in this format: |PproductID|.