Automate your marketing efforts so you can spend time doing other things without missing opportunities to capture new customers, win back previous shoppers, and recover abandoned carts.
Email vs App Marketing Automations - What’s the difference?
| Email Marketing Automations | App Marketing Automations |
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Identifying Marketing Automation Codes
- These codes appear in order details as a coupon code with a 3 digit number and the word SAVE or FIRST.
- Win Back Codes contain the word SAVE (for example, 405SAVE)
- First Purchase Codes contain the word FIRST (for example, 273FIRST)
- Codes are unique to each customer.
Deactivation/Invalidation
Turning Marketing Automations off does not invalidate codes that have already been issued. It simply keeps any new codes from being issued.
Marketing Automation codes for individual customers are deactivated once the customer uses the code or if the customer makes a purchase before using the code.
Why would making a purchase without the code invalidate the coupon code?
Marketing automation coupons are only applicable when an order has never been placed (First Purchase) or after a set number of days since their last purchase (Win Back). Generating a new purchase violates those parameters.
For example:
- A customer gets a first purchase discount code.
- They make a purchase but forget to use the code.
- They try to make a second purchase and use the code.
- The code will not work in this instance. The code has been invalidated as it can only be applied to the first purchase.
Another example:
- A customer gets a win-back discount code.
- They make a purchase but forget to use the code.
- They try to make another purchase and use the code.
- The code will not work in this instance. The code has been invalidated as it can only be applied to a purchase made after a set number of days since their last purchase.