Retailers can advertise multiple products in a single Facebook post and link that post to CommentSold. In doing so, the retailers make it easy for shoppers to cart one or more products through a comment (e.g., SOLD 102 small).
Multi-product posts are ideal for retailers looking for an easy way to present curated looks or collections on their Facebook page.
How Multiple Products in a Post Benefits Your Business
- Curate specific looks that you want to showcase in a Facebook post (e.g., wedding guest looks, holiday decor, etc.)
- Feature products from a specific category (e.g., jewelry must-haves, throw blankets, etc.)
- Provide a shopper with all the information they need to cart one or more products using Facebook comments.
Before You Post
In order to feature multiple products in a Facebook post, you’ll need to complete the following tasks first:
- Create a product selection. A product selection groups the products you wish to feature together in a single collection that you can link to the Facebook post.
- Gather your product images. You will create a Facebook post using the Photo/Video option, which means you'll need some product images handy. You can create a special collage image or pull specific product photos from CommentSold. We recommend you add the identifier a shopper will need to comment in order to cart the item to the product image. You can also use a video to showcase the products.
- Enable autolinking (optional). With autolinking, you need only add the product selection name (e.g., #productselection, #weddingguest, #holidaydecor, etc.) to the post description to link the products to CommentSold. Otherwise, you will need to manually link the post to the product selection in CommentSold. You can turn on autolinking on your Facebook setup page in CommentSold. Simply enable the Autolink Posts to Product Selection toggle.
Create and Link Your Multiple Product Post on Facebook
Once you have created a product selection, you can create your multi-product post on Facebook. We walk through the process of autolinking and manually linking your post to CommentSold in the tabs below.
- On your Facebook page, select the Photo/Video option in the Create Post section.
- Write your post in the body of the pop-up.
- Make sure to list the Product Identifiers for each item included in your product selection so shoppers know how they can claim specific items.
- Copy the Product Selection Name from CommentSold and paste it into your post. Make sure to include a # in front of the name (i.e.,#ShopTheLookJan1,#StockingStuffers). This allows the post to flow through to your app.
- Add the photo(s) you wish to include in the post.
- Select Post.
Once posted, you can verify your post linked correctly by selecting Post in the side menu of your CommentSold dashboard. It will appear on the Facebook Posts tab.
Step 1: Create a New CommentChat Flow
- Hover over the side menu in your CommentSold dashboard.
- Locate and select CommentChat.
- Select Create Chat Flow in the top-right corner of the page.
Step 2: Select Social Account and Post Type
- Enter a name for your CommentChat flow in the Flow Name field. This name helps you differentiate this flow from others in your list of flows.
- In the Connect Your Account section, use the drop-down to select which Facebook account this CommentChat is for.
- Next, choose the type of post to link the CommentChat to:
- The next post created on this account. This option will link the CommentChat flow to the next post posted to the selected account. It will not link to the next post if the post is a live sale. You must create the next post within 48 hour, or the CommentChat flow will be deactivated.
- An existing post. This option will launch a selection panel that will allow you to choose which existing post to link to CommentChat flow to.
Step 3: Create Public Reply Responses
- Enter your Comment Trigger Words in the field provided.
- You can pick up to three trigger keywords. Separate keywords with a comma.
- We encourage you to use different words with each post to create a new and exciting commenting and shopping experience.
- Enter at least three Public Comment Responses in the fields provided.
- Create responses that read conversational and have a personal feel to it
- CommentChat will choose from these options at random when replying to a comment containing a keyword.
- To add an additional response, select Add Response. You can customize up to 5 responses.
Step 4: Set Message Destination
- Select the destination from Where do you want to send commenters? drop-down. There are two options available, A Specific Product and A Shop Page. We detail these options below.
- Select A Specific Product to direct the customer to a specific product on your website.
- In the Select a Product field, search for the product you wish to link to in your message.
- Once you locate the product, select the product tile. You’ll see a Selected frame around the tile.
- Select A Shop Page to direct the customer to a shop page on your website.
- Using the Shop Page drop-down, search for the shop page you wish to link to in your message. Available pages are those published in Site Creator.
- Once you locate the shop page, select the shop page. Select Visit Page if you wish to view the page before you link it.
- Select A Specific Product to direct the customer to a specific product on your website.
Step 5: Customize Messenger Response
Your Messenger Response is the message the commenter will receive via their Messenger when they comment the keyword on your post.
As you customize your response, your changes will update the preview to the right of the fields.
- Enter the text for your message in the Message Text field.
- Enter what you’d like to appear as your button text. This is your “call to action” and the link button a follower will tap to be redirected to the product page
- Select Save Chat Flow to save your chat flow.
Once you have set up the CommentChat flow, go to your Facebook page and create a post with the Product Selection you wish to link with CommentChat.
Learn More
- Create a Shop the Look Video Post. Learn how to sell multiple items in a single Facebook post that features a video.
- Post Items to Facebook. Learn the various ways you can post items to your Facebook page.
- Create a Product Selection. Learn how to create a curated collection of products that you can feature in a live sale or Facebook post.