TikTok Beta is here! We're so excited to announce our live and social selling integration with TikTok. We're working hard to improve this integration every day and ask for your patience and feedback as this offering continues to evolve.
Interested in selling on TikTok? TikTok is a unique live selling opportunity that is unlike other social media platforms. If you haven't already, we highly recommend you read this article where we outline some of the requirements and characteristics of selling on TikTok.
Want to create highly-targeted TikTok ads based on shopper activity? You'll need to install a TikTok Pixel to do it!
A TikTok Pixel collects data on conversions from TikTok ads and actions taken on your website (e.g., product views, product added to cart, etc.). You can use this data to build targeted audiences for future ads, such as retargeting ads for shoppers who have visited your webstore but haven't made a purchase.
All you need to get started is a TikTok Ads Manager account. You can set one up here.
Create a TikTok Pixel
You will create your TikTok Pixel in your TikTok Ads Manager account.
Access TikTok Web Events
- Select Assets at the top of your TikTok Ads Manager dashboard.
- Choose Events from the drop-down list.
- Locate the Web Events section and select Manage.
Create a TikTok Pixel
- On the Pixel page, select Create Pixel.
- On the Set Up Web Events pop-up, complete the following:
- Pixel Name. Give this Pixel a name. We recommend CommentSold so you know the pixel is related to your business website.
- Connection Method. Select TikTok Pixel.
- Select Next in the bottom-right corner of the pop-up.
- On the next pop-up page, select Manually Install Pixel Code, then select Next in the bottom-right corner.
- On the next pop-up page, select Custom Code, then select Next in the bottom-right corner.
Complete TikTok Pixel Setup
- In the Manage Cookies section, ensure the Allow first-party cookies toggle is enabled.
- Locate the 1. Copy the pixel code section and select the Copy Pixel Code button. You'll need to paste this code in the Advanced Settings section of your Site Creator.
- Select Next in the bottom-right corner of the page.
- If desired, select Install in the Pixel Helper section. Learn more about the TikTok Pixel here.
- Select Complete Setup in the bottom-right corner of the page.
Add Your TikTok Pixel to Your Website
Once you've created your TikTok Pixel and copied the Pixel code, you can proceed with adding the code to your website.
- Select Site Creator in the side menu of your CommentSold dashboard.
- Select Settings at the top of the page.
- Select Advanced Settings in the side menu of the Site Creator.
- Locate the Page Header section and copy your TikTok Pixel Code in the field provided. Changes automatically save and will be published the next time you select Publish in the top-right corner of the page.
Learn More
- What to Know About Selling on TikTok. Learn about the unique requirements and characteristics of selling on TikTok.
- Sync Your Products to TikTok. Learn how to sync your products to TikTok for review and approval.
- Go Live on TikTok. Learn how to host a live sale on TikTok.
