Add Conversion API to Your Existing Meta Pixel

A Meta Pixel (formerly Facebook Pixel) collects data on conversions from Facebook ads and actions taken on your website (e.g., product views, product added to cart, etc.). You can use this data to build targeted audiences for future ads, such as retargeting ads for shoppers who have visited your website but haven't made a purchase.

If you already have an existing Meta Pixel ID and want to add Conversions API to your website, you simply need to generate a Conversion API token for your Pixel ID and add it to your CommentSold account.

Step 1: Generate Conversions API Token In An Existing Pixel ID

1. Navigate to your Facebook page and select Meta Business Suite from the side menu.
2. Select All Tools in the side menu of your Meta Business Suite.
3. In the Advertise section, select Events Manager.
4. Select Data Sources in the side menu.
5. Locate and select your existing Pixel ID.
6. Select the Settings tab on the right side of the page.
7. Locate Set up direct integration, and select Generate access token.
8. Copy your Access token. Simply select the token to automatically copy it to your device.

Step 2: Add Conversion API Token To CommentSold

1. In a new tab, open your CommentSold account, hover over the side menu of your CommentSold dashboard, then select Site Creator.
2. Select Settings at the top of your Site Creator.
3. Select and expand the Marketing section in the side menu.
4. Select Ad Conversion Channels.
5. Select Meta.
6. Select and expand the Facebook Pixel and CAPI section.
7. Paste the copied Access Token in the Conversion API Access Token field.
8. Select Update.
9. Once done, review the changes and select Publish at the top right corner of the page.

Step 3: Enable Facebook Conversions API

1. In a new tab, open your CommentSold account, hover over the side menu of your CommentSold dashboard, then select Social Setup.
2. Select Business Manager from the options listed at the top.
3. Look for Facebook Conversions API and enable Send Events to Facebook Conversions API toggle.

Step 4: Test The Events

Next, you’ll want to test that your Pixel is working and tracking events. You can do this through the Test Events option. 

Before you start testing the events, make sure you have set up a Meta Pixel in your account. Learn more about setting up Meta Pixel here.

1. Go back to the Facebook Data Sources page and select the Test Events tab on the top.
2. Expand Confirm your website’s events are set up correctly tab.
3. Enter your Website URL and select Open website.
4. Perform a test behavior of shopper on the website (e.g., view a product, add a product to your cart, etc.).
5. Go back to the Facebook Data Sources page and verify the activity appears.

Tracking Events in Meta

The Data Sources Overview page in Meta’s Events Manager serves as the central hub for managing and tracking how customer interactions are captured across your website, mobile app, or physical store. It provides you with a real-time view of event tracking and performance metrics, helping you make informed decisions for your ad campaigns and overall marketing strategies.

Key Features:

• Connected Data Sources
  • Lists all active Pixels, Conversions API (CAPI) integrations, and app SDKs linked to your Meta account.
  • Displays the status of each data source (Active, Inactive, or Requires Attention).
• Event Activity Monitoring
  • Shows real-time tracking of events like Page Views, Add to Cart, Purchases, and more.
  • Includes timestamps for when events were triggered, providing insights into customer behaviors as they occur.
• Event Diagnostics
  • Flags any tracking issues or discrepancies in event data, such as missing or incomplete parameters.
  • Offers troubleshooting steps to resolve issues and improve event accuracy.
• Event Match Quality
  • Measures how effectively Meta matches your customer data with its own user database.
  • A higher match score leads to more effective ad delivery and retargeting.
• Conversion Tracking
  • Displays the impact of tracked events on your campaign performance, including conversions, value generated, and other metrics.
• Test Events Tool
  • Lets you validate event tracking by simulating customer actions on your website.
  • Helps ensure events are firing correctly before launching campaigns.
• Custom Audiences
  • Allows you to build audiences based on specific events, such as users who viewed a product or completed a purchase.

How It Helps You Track Events:

The Data Sources Overview page consolidates all event tracking insights into one place, enabling you to:

• Monitor real-time event performance to understand customer behaviors.
• Diagnose and resolve tracking issues for better data accuracy.
• Leverage detailed insights to create targeted campaigns and improve ad efficiency.

By regularly reviewing this page, you can ensure that your Pixel and CAPI integrations are working seamlessly, providing the foundation for data-driven marketing success.

What's Next?

• Facebook Ads with CommentSold. Learn how to create Meta ads for your webstore and mobile app.
• Retarget Engaged Instagram Users with Ads. Learn how to create an audience of users who have engaged with your Instagram account so you can target them with ads.
• Drive Mobile App Downloads with Deep Link Redirects. Learn how to drive engaged customers to products in your mobile app (or to download the app itself) using ad links.