Retarget Engaged Instagram Users with Ads

Engaged users are those Instagram users who have interacted with your Instagram business account to some degree. This could be visiting your profile, viewing and/or liking a post, watching an Instagram story, or engaging with an ad.

With Ads Manager, you can create a custom audience that re-engages those users with paid ads. This strategy is an excellent way to remarket your products to people who have already shown an interest in your brand, and as a result, are more likely to buy from you!

How Retargeting Engaged Instagram Users Benefits Your Business

Create a Retargeting Engaged Instagram Users Audience

1. Expand the side menu of your Facebook Ads Manager by selecting the three horizontal lines in the top-left corner of the page.
2. Under Advertise, select Audiences.
3. Select Create a Custom Audience.
4. On the Choose Your Custom Audience Source pop-up, select Instagram account.
5. On the Create an Instagram Custom Audience pop-up, complete the following fields:
   • Source. Select the Instagram business account you want to use to create the audience. This will pull users who have engaged with this business account.
   • Events. Select Everyone who engaged with this professional account from the drop-down list.
     • There are additional events that you can select to expand or narrow your desired audience. To add additional events, select Include More People and choose another event.
   • Retention. Enter the number of days a user will remain in your audience after they've engaged with your content. Users will be removed from this audience after this time unless they engage with your content again.
   • Audience Name. Enter a name for your audience that helps you differentiate it from other audiences.
   • Description (optional). Enter a description of the audience.
6. Select Create Audience.