Instagram Live with CommentSold lets you broadcast your live sale to your business Instagram account so shoppers can watch, comment, and purchase products. To go live, your Instagram account must meet Meta's eligibility requirements and be connected to your Facebook page and CommentSold.
In addition to posting items on your Instagram feed and stories, you can now broadcast your live sale feed to your business's Instagram account, allowing a new group of shoppers to watch, comment, and purchase items from your business.
Use the table of contents below to navigate to specific sections of this article:
- How Going Live on Instagram Benefits Your Business
- Before You Go Live
- Best Practices for Going Live on Instagram
- FAQs
How Going Live on Instagram Benefits Your Business
- Allow shoppers to cart items via comments and check out via their Instagram DMs.
- Reach new shoppers with an interactive shopping experience.
Before You Go Live
Ensure you've completed each of these steps in order before you attempt going live on Instagram for the first time:
- Have at least 1,000 followers on your Instagram account, as Meta requires this to go live.
- Convert your Instagram account to a business account.
- Connect your Instagram account to your Facebook page.
- In your Instagram app, allow access to direct messages so you can link shoppers to their carts.
- Connect your Facebook business page in CommentSold.
- Connect your Instagram account to CommentSold.
Best Practices for Going Live on Instagram
When going live on Instagram, there are some best practices to keep your business account in good standing with Instagram and reduce the potential for being locked out of your account.
- Enable two-factor authentication for the account.
- Keep your live sale streams free of spam and/or abusive content.
- Ensure live sale streams do not violate copyright policy.
- Maintain a high level of trust with Instagram (e.g., no recent account lockouts, blocks from other users, frequent password changes, etc.).
- When your business goes live, refrain from interacting with your Instagram account on a mobile device. Scrolling your feed or navigating the app using your business account can cause the live feed to end abruptly.
FAQs
Can I broadcast my CommentSold live sale to Instagram?
Yes. You can broadcast your CommentSold live sale to your connected Instagram Business account so shoppers can watch and interact with your live sale on Instagram.
What type of Instagram account do I need?
You need an Instagram Business account connected to a Facebook Page and CommentSold.
How many Instagram followers do I need to go live?
The source article states that Instagram requires at least 1,000 followers to go live. Because Meta's eligibility requirements can change, verify the current requirement before publishing.
Do I need to connect Instagram to Facebook?
Yes. Your Instagram Business account must be connected to a Facebook Page before you can set up Instagram Live with CommentSold.
Do I need to connect Instagram to CommentSold?
Yes. Connect your Instagram account to CommentSold before broadcasting your live sale.
Why do I need to allow Instagram Direct Messages?
Direct Messages allow CommentSold to connect shoppers with their carts so they can complete checkout through Instagram.
Can shoppers purchase products through Instagram Live?
Yes. Shoppers can interact with products through comments, add items to their cart, and complete checkout through Instagram DMs.
What should I do before going live on Instagram?
Before your first Instagram Live, make sure you have:
- An eligible Instagram Business account.
- A connected Facebook Page.
- Instagram Direct Messages enabled.
- Your Facebook Business Page connected to CommentSold.
- Your Instagram account connected to CommentSold.
Why should I enable two-factor authentication?
Two-factor authentication adds an additional layer of security to your Instagram account and is recommended as a best practice when using Instagram Live.
Can I use Instagram while my CommentSold live sale is running?
Avoid using the Instagram mobile app with your business account while the live sale is running. Scrolling through the feed or navigating the account can cause the live feed to end unexpectedly.
Can copyright violations affect my Instagram Live?
Yes. Make sure your live sale follows Instagram's copyright policies. Copyright violations can affect your account's ability to use Instagram Live.
How can I reduce the risk of my Instagram Live being interrupted?
Keep your content compliant with Instagram's policies, avoid spam or abusive content, maintain good account standing, and avoid navigating the Instagram app with your business account while you're live.