Instagram is a popular photo-sharing app that can help retailers grow brand awareness by sharing their brand personality and products with followers and people exploring their feed.
With Instagram, retailers like you can promote your products in a friendly, authentic way. You can interact with existing followers, target new followers, and convert those followers into loyal customers.
In addition to posting items on your Instagram feed and stories, you can now broadcast your live sale feed to your business's Instagram account, allowing a new group of shoppers to watch, comment, and purchase items from your business.
How Going Live on Instagram Benefits Your Business
- Allow shoppers to cart items via comments and check out via their Instagram DMs.
- Reach new shoppers with an interactive shopping experience.
Before You Go Live
Ensure you've completed each of these steps in order before you attempt going live on Instagram for the first time:
- Convert your Instagram account to a business account.
- Connect your Instagram account to your Facebook page.
- In your Instagram app, allow access to direct messages so you can link shoppers to their carts.
- Connect your Facebook business page in CommentSold.
- Connect your Instagram account to CommentSold.
Best Practices for Going Live on Instagram
When going live on Instagram, there are some best practices to keep your business account in good standing with Instagram and reduce the potential for being locked out of your account.
- Enable two-factor authentication for the account.
- Keep your live sale streams free of spam and/or abusive content.
- Ensure live sale streams do not violate copyright policy.
- Maintain a high level of trust with Instagram (e.g., no recent account lockouts, blocks from other users, frequent password changes, etc.).
- When your business goes live, refrain from interacting with your Instagram account on a mobile device. Scrolling your feed or navigating the app using your business account can cause the live feed to end abruptly.