TikTok Live with CommentSold lets you host a live sale on TikTok, feature products, interact with viewers, and allow shoppers to check out within the TikTok app. Before going live, you must register your business, configure TikTok shipping, and sync your products for approval.
Use the table of contents below to navigate to specific sections of this article:
In this article, we cover going live on TikTok only. If you are looking to multistream your live sale on TikTok AND other sales channels (e.g., your website, mobile app, etc.), check out this article.
Before You Go Live
Before you can go live on TikTok, you must complete the following tasks in the order presented:
- Register your business with TikTok. Can take up to 48 hours for TikTok to approve.
- Configure shipping for TikTok orders. Tells TikTok what to charge for shipping.
- Sync products with TikTok. Must be done 48 hours before a live sale to ensure TikTok has time to review and approve products.
What You Need to Know
Going live on TikTok to feature and sell products has a few extra steps and requirements. We want to highlight these here.
Necessary Equipment
Going live on TikTok requires two mobile devices:
- The device where you will host your TikTok LIVE via your TikTok app. You will focus on this device when interacting with viewers and featuring your products.
- The device where you will start your live stream in CommentSold. This device is necessary in order to manage your live sale in CommentSold.
You will need both devices even if you’re only going live on TikTok. If you are doing live multiple channels (including TikTok), we recommended having the two devices side-by-side.
When using two devices, we recommend you mute the volume on both streaming phones. Not the audio for the stream, but the device/phone volume itself.
Product Approval
Any products you wish to feature and sell must be created in CommentSold and synced to TikTok 48 hours before a live sale. This ensures TikTok has time to review and approve the products.
Additionally, products must be published to your mobile app or website to appear in TikTok once synced.
FAQs
Can I sell products directly through TikTok Live?
Yes. TikTok Live lets shoppers view your products and check out within the TikTok app.
What do I need to do before going live on TikTok?
You must:
- Register your business with TikTok.
- Configure shipping for TikTok orders.
- Sync your products with TikTok at least 48 hours before your live sale.
- Make sure your products are published to your mobile app or website.
How long does TikTok business registration take?
TikTok approval can take up to 48 hours.
How far in advance should I sync products with TikTok?
Sync your products at least 48 hours before your live sale so TikTok has time to review and approve them.
How many devices do I need for a TikTok Live?
You need two mobile devices, even if you are only broadcasting to TikTok.
One device runs the TikTok app and the other runs CommentSold to manage the live sale.
What is each device used for?
Use one device to host your TikTok LIVE, interact with viewers, and feature products. Use the second device to manage your live sale through CommentSold.
Do I need two devices if I am only going live on TikTok?
Yes. A TikTok-only live sale requires two mobile devices: one for TikTok and one for CommentSold.
Should I mute my phones during a TikTok Live?
Yes. Mute the device volume on both phones to help prevent audio feedback. This does not mute the audio being broadcast to shoppers.
Why aren't my products appearing on TikTok?
Make sure the products were created in CommentSold, synced to TikTok at least 48 hours before the live, approved by TikTok, and published to your mobile app or website.
Do my products need to be published to my mobile app or website?
Yes. Products must be published to your mobile app or website to appear on TikTok after they are synced.
Can I multistream to TikTok and other channels?
Yes, but this article covers going live on TikTok only. If you want to broadcast to TikTok and other sales channels at the same time, use the multistreaming setup for those channels.