Lights, camera, action! Ready to go live on TikTok? Read on to learn more about the process of going live. Tik Tok
Going live on TikTok allows you to interact with a new audience, feature your products, and let those shoppers check out from within their TikTok app. It’s a streamlined experience that minimizes the number of steps a shopper has to take to make a purchase.
In this article, we cover going live on TikTok only. If you are looking to multistream your live sale on TikTok AND other sales channels (e.g., your website, mobile app, etc.), check out this article.
Before You Go Live
Before you can go live on TikTok, you must complete the following tasks in the order presented:
- Register your business with TikTok. Can take up to 48 hours for TikTok to approve.
- Configure shipping for TikTok orders. Tells TikTok what to charge for shipping.
- Sync products with TikTok. Must be done 48 hours before a live sale to ensure TikTok has time to review and approve products.
What You Need to Know
Going live on TikTok to feature and sell products has a few extra steps and requirements. We want to highlight these here.
Necessary Equipment
Going live on TikTok requires two mobile devices:
- The device where you will host your TikTok LIVE via your TikTok app. You will focus on this device when interacting with viewers and featuring your products.
- The device where you will start your live stream in CommentSold. This device is necessary in order to manage your live sale in CommentSold.
You will need both devices even if you’re only going live on TikTok. If you are doing live multiple channels (including TikTok), we recommended having the two devices side-by-side.
When using two devices, we recommend you mute the volume on both streaming phones. Not the audio for the stream, but the device/phone volume itself.
Product Approval
Any products you wish to feature and sell must be created in CommentSold and synced to TikTok 48 hours before a live sale. This ensures TikTok has time to review and approve the products.
Additionally, products must be published to your mobile app or website to appear in TikTok once synced.