The Sell-Through Report helps you evaluate product performance by size, brand, or collection. Use it to identify what sells, understand inventory movement, and inform future purchasing decisions. sales by brand sales by collection
Use the table of contents below to navigate to specific sections of this article:
- What can you learn from a Sell-Through Report
- How does the Sell-Through Report benefit your business
- Run a Sell-Through Report
- Examine the Sell-Through Report
- FAQs
What can you learn from a Sell-Through Report?
You can group the report by Sizes, Brands, or Collections to examine sales and inventory from different perspectives.
- Sizes: Identify which sizes customers purchase most often. If certain sizes consistently sell through, you may want to consider those trends when planning future orders.
- Brands: Compare sell-through performance across brands. Use the results to inform purchasing decisions and explore additional styles from brands that perform well for your shop.
- Collections: See which collections sell through more effectively. You can use these insights to plan promotions or create coordinated product posts, such as a Shop the Look post that pairs a strong-selling collection with products that need more attention.
How does the Sell-Through Report benefit your business
Use the report to:
- Identify the sizes, brands, and collections that are in demand among your customers.
- Inform future purchasing decisions using sell-through trends.
- Identify products that may not be a good fit for your shop.
- Plan strategies to help move remaining inventory.
Run a Sell-Through Report
- Select Reporting in the side menu of your CommentSold dashboard.
- Select Inventory from the report options listed at the top of the page.
- Define your Start Date and End Date in the fields provided.
- Scroll to Sell Through drop-down and expand to view the report.
- Choose Sizes, Brands, or Collections to change the grouping of products on the report.
- Select if your wish to Include deleted products.
- Select Export to CSV to export report details to a spreadsheet.
Examine the Sell-Through Report
- Sold. Displays the number of product units sold in the corresponding size, brand, or collection for the date range you defined.
- Inventory. Displays the number of product units currently in stock for the corresponding size, brand, or collection for the date range you defined.
- Potential. Displays the revenue generated if all items posted in the size, brand, or collection in the defined date range sold. Potential Revenue is based on a product's retail value and does not consider the sale price.
- Revenue. Displays the total revenue earned from products sold in the corresponding size, brand, or collection for the selected date range. This value is calculated as the sum of the item prices only and does not include adjustments for coupons, store credit, taxes, shipping, or other fees.
- Margin. Displays the profit margin percentage for products sold in the defined date range. We calculate margin as (price at which products sold) / (cost of the product).
- Sell Through %. Displays the percentage of the corresponding size, brand, or collection that you've sold in the defined date range. We calculate the sell-through rate as (quantity sold) / (total quantity in stock). Sell-through rates of 60% or higher are great, whereas 50% or less might indicate a poor fit for your business and customer base.
FAQs
Can I view sell-through performance by brand?
Yes. Open Reporting > Sell Through and select Brands to group the report by brand.
Can I compare sell-through performance by size or collection?
Yes. Select Sizes or Collections to change how the report groups products.
Does Potential Revenue from Posted Items use the sale price?
No. Potential Revenue from Posted Items is based on retail value and does not account for the sale price.
What is included in Realized Revenue?
Realized Revenue is the sum of item prices for products sold during the selected date range. It excludes coupons, store credit, taxes, shipping, and other fees.
Can I export the Sell-Through Report?
Yes. Select Export to CSV to download the report details to a spreadsheet.
How can I use the report to plan future inventory?
Review sell-through performance by size, brand, and collection. Use those trends alongside your current inventory and product performance to help inform future purchasing and inventory-management decisions.