A Facebook product catalog is a digital folder that you can fill with products you wish to advertise on Facebook and Instagram.
How a Facebook Product Catalog Benefits Your Shop
- Have CommentSold seamlessly push your products into your catalog.
- Run a variety of different ad formats to boost traffic to your store and help increase sales.
Before You Get Started
Before you can create a Facebook product catalog, you'll need to complete the following:
- Connect a Custom Domain. Your shop will need a custom domain in order to use product tagging on Facebook and Instagram.
- Create a Facebook Page. Your shop will need its own Facebook page if you haven't already created one.
- Create a Business Manager Account. You'll need this in order to assign your catalog to your shop. Make sure you give yourself admin access.
- Review Product Catalog Terms. When you create a Facebook product catalog, you agree to abide by Facebook Advertising and Commerce Policies. We encourage you to review these policies to ensure you adhere to them.
Step 1: Create a Product Catalog
Your first step will be creating your catalog and choosing the catalog type.
| Important! Meta Commerce allows only one catalog feed per MetaShop account. To connect your CS catalog successfully, you must first disconnect Shopify or any other platform. Failing to disconnect can cause conflicts and prevent the CS catalog from integrating properly. |
- Navigate to your Commerce Manager page from your Facebook Business Manager.
- Under the Catalogs section, select + Add catalog.
- Set up your catalog:
- Business portfolio. Select your desired portfolio.
- Product Category. Select Online Products as your Product Category.
- Catalog Name. Enter a name for your catalog and then select Next.
- Connect to event tracking. Select the Meta pixel or app SDK from the list that you want to use to track the products that people interact with on your website or app and then select Next.
- Set catalogue permissions. Assign people and partners access to this catalogue. You can view, edit or delete their permissions.
- Choose how to upload products to this catalogue. These options are explained in detail below.
- Connect to a Data Feed. Use a spreadsheet or a file to upload your product data automatically.
- Manually add your products. Fill in a form to manually add your product and services to your catalog.
Step 2: Copy Your Facebook Catalog URL
Your second step will be copying your Facebook Catalog URL in CommentSold. You'll need this URL in order to update the items in your catalog.
- Select Website Content in the side menu of your CommentSold dashboard.
- Select Preferences from the options listed at the top of the page.
- Locate the Facebook Catalog URL section and select the green Copy URL button to copy your catalog URL. You'll need to paste this into Facebook in the next step.
Don't see your Facebook Catalog URL? Ensure you have your webstore enabled. You can do so on the Shop tab of your Setup page.
Step 3: Add Products to Your Catalog
You have two options for uploading products: you can either connect a data feed for automatic syncing or manually add products one by one.
Connect to a Data Feed
- Go back to the Facebook Product Catalog configuration page.
- Select Connect to a Data Feed and select the blue Connect data feed button.
- Select Which platform is your data feed formatted for?
- Choose how to upload your file.
- Use a URL or Google Sheets
- Upload from your computer
- Once done, select Next.
- Confirm settings such as Name and Default Currency.
- Select the Frequency and Time to schedule data feed to keep your catalogue updated automatically.
- Select Upload.
Manually Add your Products
- Go back to the Facebook Product Catalog configuration page.
- Select Manually add your products and select the blue Add products button.
- Add the following details for each:
- Title: Enter a title for your product.
- Description: Provide a detailed description of the product.
- Website link: Add the direct URL to the product on your website.
- Price: Set the regular price of the product.
- Sale price (Optional): Enter the discounted price if the product is on sale.
- Facebook product category (Optional): Choose a relevant category for the product on Facebook.
- Condition: Specify the condition of the product (e.g., new, used).
- Availability: Indicate whether the product is in stock or out of stock.
- Status: Set the product status as active or inactive.
- Brand (Optional): Add the brand name of the product.
- Once done, select Upload Items.
Learn More
- Connect a Custom Domain. Learn how to connect your custom domain in CommentSold so you can use your product catalog to tag products on Facebook and Instagram.
- Run Facebook Ads with CommentSold. Learn everything you need to know to run Facebook Ads with CommentSold.
- Use Deep Linking for Facebook Catalog Ads. Learn how to drive engaged customers to products in their app directly from ad links with deep linking.