With CommentChat, you can automate responses to comments on your Instagram posts and Reels. 

How does it work? You select up to three keywords customers can comment in the post comments section.

Those keywords will trigger an automatic public reply to the customer comment and will send the customer a DM with a link.

You customize the public replies and DM and you choose the product link sent to the customer.


Below we walk through how to set up CommentChat for your shop so you can begin building your automated CommentChat flows.

Before You Get Started

Before you set up CommentChat, you’ll want to make sure you’ve completed the steps below. These steps make it so CommentSold can read follower comments on posts and Reels and send DMs as part of the CommentChat flow.

  • Connect Your Facebook Business Page. A connected Facebook Business Page is required to grant access to Meta's API permissions and link to your Instagram account. Learn how to connect your Facebook business page here
  • Switch Your Instagram Account to a Business or Creator Account. Your Instagram account must be a business or creator account to enable automated responses. Learn how to switch your account here
  • Link Your Instagram Account to Your Facebook Page. Ensure you’ve linked your Instagram account to your Facebook page. Learn how here.
  • Enable Instagram Direct Messages. Your Instagram account must have direct messaging enabled to send automated responses to people who comment on your posts and reels. Learn how here

Step 1: Navigate to CommentChat Setup

  1. Hover over the side menu in your CommentSold dashboard.
  2. Locate and select Social Setup.
  3. Select CommentChat at the top of the page.

Step 2: Connect Your Facebook Account

If you have never connected your Facebook account to CommentSold before, you will need to in order for CommentChat to read comments.

If you use CommentSold to go live on Facebook and/or post shoppable posts to your Facebook page, then you are already connected to Facebook. You can skip to the next step.

  1. Select Continue With Facebook.
  2. Enter your Facebook Email/Phone Number and Password in the popup, then select Log In.
    • If you are already logged into Facebook on your browser, then Facebook may connect automatically. You’ll see a pop-up appear and disappear if so.

Step 3: Link Your Desired Instagram Accounts

You can set up multiple Instagram accounts for CommentChat by first ensuring the accounts are connected to your Facebook page, then linking them using the steps below. 

All Instagram accounts that you’ve linked to your Facebook page will show in this setup step. Only link the Instagram accounts you wish to use with CommentChat.

  Don’t see an Instagram account listed? Ensure it’s set up as a business or creator account and that you’ve connected it to your Facebook page.

  1. Scroll to the Link Your Instagram Accounts section.
  2. Locate the Instagram account you wish to link.
  3. Select the Linked checkbox to the right of the account.

Linked accounts will show as options in the Account drop-down when creating a CommentChat flow.

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