In this article, you'll learn:
- Benefits of consistently hosting live sales.
- Different types of lives sales you can host.
- How to develop a live selling schedule.
About Live Selling Schedules
A live selling schedule allows shops to plan out live sales that will help them meet their daily, weekly, and/or monthly sales goals.
While schedules may vary between shops, the key is to be consistent: When shoppers know a shop plans to go live each day, week, and/or month, they are more likely to tune in.
How a Live Selling Schedule Benefits Your Shop
- Live selling is the most powerful way to connect with your customers in an authentic, natural way.
- More established shops can see hundreds of dollars per minute in sales, while smaller shops may see $5-10 a minute as they build out a consistent live sale schedule and audience.
- Plan to host one or more sales on a specific sales channel (e.g., your mobile app, Facebook group, webstore, etc.) to drive traffic to that location. It’s great if you’re trying to increase mobile app downloads or Facebook group memberships.
Step 1: Determine the Types of Sales You Want to Host
Before you create a live selling schedule, it might help to know what type of sales you want to host. While shoppers thoroughly enjoy a standard live sale, your shop might benefit from trying out a few different sale types.
Let's go over some of these different live sale types:
- Sneak Peek. Tease an upcoming live sale by showing off a few items shoppers can expect to see available for purchase. These can be never-before-seen items that you'll be unboxing live, restocks shoppers have been eagerly awaiting, or even an exclusive promo code shoppers can grab for the future live sale. Some shops even go live from market to tease new items they'll be bringing to their shop and to get shopper input.
- "Power Hour" or Discounted Live. Offer an enticing live sale-only discount that shoppers can use on any items purchased during the live sale. It's a great way to create a sense of urgency and increase sales viewership. No one wants to miss out on a killer deal.
- Shop a Collection/Brand. Feature a specific brand or collection in your live sale. For example, Judy Blue Denim Sale, Accessories Extravaganza, A Candle for Every Room!
- Style a Look. Shops see a lot of success hosting lives built around a particular look or project. For example, Date Night Looks, Style a Kimono 5 Ways, Star Quilt Projects for Beginners, etc.
- New Collections. Launching a new collection? Feature items that are part of that collection. For example, Your Fall Essentials, Beachy Guest Room Looks, Must-Have Holiday Fabrics.
- Gift Ideas. Holidays happen year-round. You can host a live sale that features curated gift ideas depending on the holiday. For example, Gifts for Moms, Stocking Stuffers Everyone Will Love, and Gifts for Your Valentine.
- Mystery Loyalty. Shoppers receive a certain amount of loyalty credit (aka store credit) but won't know how much until they check out. Learn how to offer live sale bonus loyalty credit here.
- Shoppers' Choice. Build a live sale around shopper requests. You can do this live and at the moment with a dynamic sale, or you can run a poll on your social accounts asking shoppers what they want to see in your upcoming "Shoppers Choice" live sale.
Step 2: Create a Live Selling Schedule
Live selling schedules can vary by shop, the size of their team, the type of products offered, and/or the number of social followers or customers.
For example, a well-established shop with a large team, diverse product offering, and a large customer base might go live multiple times a week with a different kind of sale each time. Smaller shops with a smaller team might only have the bandwidth to go live once a week.
The key to growing—and keeping—a viewership is establishing a schedule that shoppers can rely on. If shoppers know that a shop goes live Monday and Wednesday evenings, then they're more likely to tune in.
- What times work for you?
- We recommend you start with days and times you or your "on-air" team will be available to host a live sale.
- Knowing you're able to consistently commit to this time sets your shop up for immediate success.
- If you have multiple days and times you could host, consider polling your followers on Facebook and/or Instagram to see which times they'd be more likely to attend.
- Who are you trying to reach?
- Understanding the "day-in-the-life" of your target audience can help you pinpoint ideal live selling times.
- For example, if you sell baby, infant, and children's clothing your target audience might be stay-at-home moms with school and/or non-school-aged children. These women run to play dates, school events, and sports games during the day, then during the evenings are likely taking care of their children. Early afternoons may be the best time to go live as younger children are down for naps and/or children are at school.
You can test out different days and times during the week, then view live sale history to determine which live sales (which days and which times) are better attended, have larger engagement, and have better overall sales.
- This will depend on the size of your team.
- Larger or more established shops might employ multiple "on-air" staff, with each individual taking one or two lives each week or month.
- Smaller shops or shops just starting might be more limited in their staff and ability to host multiple lives a week or month.
At a minimum, shops should aim to go live once a week.
- You are trying to grow a base of loyal and engaged shoppers.
- You can easily do this through consistent engagement where your shoppers get to know and interact with you and/or your "on-air" staff.
- You'll build rapport, trust, and a sense of community that will keep shoppers tuning in.
Shops can consider adding another live sale to their schedule when they're ready to push for a new weekly or monthly sales goal. Going live at a different day and/or time can bring in a different demographic or allow for shorter live sales, like a lunchtime sale for 30 minutes.
With CommentSold, you can stream your live sale simultaneously on several platforms: your Facebook page, Facebook group, mobile app, and webstore.
This multichannel approach gives shops a wider reach, especially if the shop is first starting with live selling. As a shop grows, the shop's team can choose to go live on specific platforms. For example, if a shop is launching its branded mobile app, the team might choose to stream a live sale exclusively on the mobile app to drive shoppers to download and use the app.
Here are some resources for where (and how) you can stream your live sales:
We recommend you start at 1 hour (or more!).
If that makes you nervous, don't worry. Have a plan to help you fill the time:
- Give yourself a few minutes to say hello as shoppers jump on. Answer questions they have, but ask them questions too. Shoutouts are a great way to make shoppers (especially new shoppers or VIPS) feel welcome.
- Know roughly how long you want to spend talking about each item. This will help you pace yourself and not rush through or spend too long on each item. Give yourself a little extra time to answer any questions that come in.
- Shops typically cover about 20 items in an hour-long live sale.
Take advantage of your Live History page to view detailed viewership data. This can help you determine when shoppers start to drop out of the live sale. You can make adjustments to the length of your live sales accordingly.