Live sale performance analytics in CommentSold help you evaluate past live sales by viewership, revenue, sales channel, and individual product performance. Use Live History and Live Statistics to understand shopper behavior, identify successful products, track replay sales, and make informed decisions for future live sales.
Use the table of contents below to navigate to specific sections of this article:
- How Live History Benefits Your Shop
- Access Past Live Sales
- View Past Live Sale Performance Data
- FAQs
How Live History Benefits Your Shop
- Quickly add live sale replays to your mobile app and/or webstore.
- View revenue and product performance data using in-depth live sale analytics.
- Asses live sale performance by sales channel (e.g., Facebook, mobile app, webstore, etc.).
- Use these analytics to make informed decisions for future live sales (e.g., the average length of live sale before viewership dips, products that drive carting actions or checkout, etc.)
Access Past Live Sales
- Select Live in the side menu of your CommentSold dashboard.
- Select Live History from the menu at the top of the page. In the overview list, you can see details such as:
- Viewers - Reflects the max number of concurrent viewers at any point in time, NOT unique viewers.
- Total Revenue - Reflects GMV from both live AND live replays.
- In the Options column, select the three-dot icon to Rename the live sale, Download the video file or Generate AI Clips.
- In the Show Replays column, select the App and/or Web checkbox to publish the live sale replay to your mobile app and/or webstore.
Select the Name of the live sale to view in-depth performance data for past live sales.
View Past Live Sale Performance Data
Your Live Statistic page allows you to access in-depth performance data for your live sales such as viewership, revenue, individual product performance, and minute-by-minute sales performance. We break down each of these sections below.
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Summary. View a summary of overall sale data, including:
- The total revenue generated during the live sale (less taxes and shipping).
- The average amount of revenue generated per minute of the live sale.
- The number of items in the live sale and total quantity of all products sold.
- The maximum number of viewers during the live sale.
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Revenue. View a breakdown of revenue by sales channel, including:
- The total payments amount generated during the live sale.
- The to-date total payments amount generated from shoppers who have viewed the live sale replay.
- The total number of products sold during the live sale by sales channel.
- The to-date total number of products sold to shoppers who have viewed the live sale replay.
- Viewership. View the maximum and average viewership numbers by sales channel.
Featured Products lists every product you scanned or manually added during the live sale or that was part of your live sale product selection. CommentSold lists products by the amount of revenue generated.
For each product, you can:
- Hover over the Time stamp to highlight when you featured that product in the minute-by-minute graph at the bottom of the page.
- Copy the link to a specific product's place in the live sale replay. Select the arrow to the left of the product name to copy the URL. You can share this link with customers, post it on social, and/or use it in product-specific paid ads.
- Jump directly to a product record by selecting the product name.
- View the total revenue generated for the product during the live sale.
- View the Sold % for each product. CommentSold calculates this as (# of items sold) / (item quantity available at the beginning of the live sale).
The minute-by-minute line graph at the bottom of the page allows you to see the details of your sale over time. You can hover over the graph to view different products and metrics at specific intervals.
These metrics include:
- Total viewers at that time.
- Total payments made at that time.
- Value of carted items at that time.
You can track these metrics to view the high and low moments of your live sale, which products drove a spike in carted items, etc.
FAQs
Where can I find performance data for past live sales?
Go to Live > Live History in your CommentSold dashboard. Select the name of a live sale to view its detailed performance data on the Live Statistics page.
What information is available in Live History?
The Live History overview includes the maximum concurrent viewers and total revenue for each live sale. You can also rename a sale, download its video, generate AI Clips, and publish its replay to your mobile app or webstore.
What does the Viewers metric mean in Live History?
Viewers represents the maximum number of people watching concurrently at any point during the live sale. It does not represent the total number of unique viewers.
What does Total Revenue in Live History include?
Total Revenue reflects gross merchandise value (GMV) from both the original live sale and its live replay.
What performance metrics are available on the Live Statistics page?
The Live Statistics page includes:
- Summary: Revenue, average revenue per minute, number of products, quantity sold, and maximum viewership.
- Revenue: Payments and products sold by sales channel, including replay performance to date.
- Viewership: Maximum and average viewership by sales channel.
- Featured Products: Product revenue, featured timestamps, and percentage of available inventory sold.
- Minute-by-Minute Graph: Viewers, payments, and the value of carted items over time.
Is the revenue shown in Live History the same as payments received?
No. Live History revenue is an estimate based on the items sold and their prices. It excludes redeemed account credit, coupons, taxes, and shipping, so it does not accurately reflect the total payments received.
How does CommentSold calculate Sold % for a product?
CommentSold calculates Sold % by dividing the number of items sold by the quantity available at the beginning of the live sale.
Can I see which products performed best during a live sale?
Yes. The Featured Products section lists products by the revenue they generated during the live sale. You can review each product's revenue, Sold %, and the time it was featured.
Can I share a link to a specific product in a live replay?
Yes. In the Featured Products section, select the arrow next to the product name to copy a link to that product's moment in the replay. You can share the link with customers or use it in social posts and product-specific ads.
Can I track performance by sales channel?
Yes. The Revenue and Viewership sections break down performance by sales channel, helping you compare results across channels such as Facebook, your mobile app, and your webstore.
What does the minute-by-minute graph show?
The graph shows how viewership, payments, and the value of carted items change throughout a live sale. Hover over the graph to explore metrics at specific times and identify moments when viewer activity or carting increased.
Can I publish a past live sale as a replay from Live History?
Yes. In the Show Replays column, select App and/or Web to publish the replay to your mobile app or webstore.