Live replays allow shoppers to view and shop your live sales long after they've ended. Retailers who broadcast a live sale to Instagram can post and pin the live replay of that sale to the Instagram grid of their business account.
During an Instagram live sale replay, followers can watch the video replay, comment to claim a product (e.g., SOLD 102 small tan, etc.), and follow the link in their DMs to complete their purchase.
Instagram Live Replays let shoppers watch and shop your completed Instagram live sales after the broadcast ends. You can post a replay to your Instagram business profile, pin it to the top of your grid, and link its product selection so shoppers can claim products through comments and complete checkout through Instagram DMs.
Use the table of contents below to navigate to specific sections of this article:
- What Can Shoppers Do With Instagram Live Replays
- Add Live Replay to Your Instagram Grid
- Link Product Selection to the Live Replay
- FAQs
What Can Shoppers Do With Instagram Live Replays?
During an Instagram live replay, shoppers can:
- Watch the recorded live sale.
- Comment to claim products, such as
SOLD 102 small tan. - Receive a link in their Instagram DMs to complete their purchase.
You can also pin the replay to your Instagram profile so followers can easily find the live sale after it ends.
Add Live Replay to Your Instagram Grid
The below steps must be performed on the Instagram mobile app, not an Instagram account accessed through a web browser.
- On your business's Instagram profile, tap the three lines in the top-right corner of the app.
- Tap Archive in the fly-out at the bottom of the app.
- Tap the Stories Archive drop-down at the top of the app and select Live Archive.
- Locate and tap the live replay you wish to add to your post grid.
- Tap Share at the bottom of the screen.
- On the next screen, you can choose to upload a static cover image for the replay post or pick a specific moment in the replay to feature as the main image for the post. Select Done.
- On the next screen, edit your post Title and Description.
- Ensure the Post a Preview toggle is enabled. This setting ensures the replay posts to your Instagram account so followers can shop it.
- Select Post.
Link Product Selection to the Live Replay
In order for shoppers to claim products in the Instagram live replay comments, you will need to link the post to the product selection featured in the replay.
- Select Products in the side menu of your CommentSold dashboard.
- Locate the product selection featured in the live sale, then select the three-dot icon on the far right of the row.
- Select Link to Post.
- On the pop-up, select the Instagram tab.
- Locate the live replay post and select the red Link button to the far right of it.
- CommentSold will notify you once the product selection links to the replay post.
FAQs
Can shoppers shop an Instagram Live Replay after the live ends?
Yes. Shoppers can watch the replay, comment to claim products, and use the link sent to their Instagram DMs to complete their purchase.
Can I pin an Instagram Live Replay?
Yes. After posting the replay to your Instagram grid, select the post's three-dot menu and choose Pin to Your Profile.
Can I add an Instagram Live Replay from a web browser?
No. You must add the live replay to your Instagram grid using the Instagram mobile app.
Why do I need to link the product selection to the replay?
Linking the product selection allows shoppers to claim products through comments on the Instagram live replay.
Does an Instagram Live Replay show current inventory?
No. Instagram live replays display the inventory levels captured when the live sale was recorded rather than current inventory levels.
Can I choose the image shown for my Instagram Live Replay?
Yes. When posting the replay, you can upload a static cover image or select a specific moment from the replay to use as the main image.
Where do shoppers complete their purchase?
Shoppers receive a link in their Instagram DMs after commenting to claim a product. They use that link to complete their purchase.