Create a TikTok customer segment in Klaviyo to identify shoppers who have purchased products through TikTok. Use Klaviyo's segmentation tool to automatically group customers whose order source is TikTok, making it easier to target them with relevant email and SMS marketing campaigns.
Use the table of contents below to navigate to specific sections of this article:
Create a TikTok Segment
- Select Audience in the side menu of your Klaviyo dashboard, then select List & Segments.
- Select Create New in the top-right corner of the page.
- Select Create Segment from the drop-down list.
- Define your segment in the Definition section:
- From the Select a Condition drop-down, select What someone has done (or not done).
- From the Choose metric drop-down, select Ordered Product.
- Ensure you choose the Ordered Product option with the gear icon.
- In the next drop-down, set the frequency to at least once.
- In the next drop-down, set the time period to over all time.
- Select Add Filter.
- From the Where drop-down, select Source. You can search for this option using the field provided.
- In the Equals field, enter TikTok.
- This needs to exactly say TikTok, not Tik Tok.
- Enter a name for your segment in the Name field at the top of the page.
- Once done, select Create Segment in the top-right corner of the page.
For more information on creating a segment in Klaviyo, check out this article in their Help Center.
FAQs
What is a TikTok segment in Klaviyo?
A TikTok segment is a group of customer profiles who have ordered products with TikTok as the order source. You can use this segment to target these customers in marketing campaigns.
How do I create a TikTok segment in Klaviyo?
In Klaviyo, go to Audience > Lists & Segments > Create New > Create Segment. Define the segment using the Ordered Product metric with the gear icon, set the frequency to at least once over all time, and add a filter where Source equals TikTok. Name the segment and select Create Segment.
Which metric should I use to identify TikTok purchases?
Select Ordered Product with the gear icon under What someone has done (or not done). Set the condition to at least once over all time.
What should I enter in the Source filter?
Enter TikTok exactly as written. Do not enter Tik Tok, because the source value must match the specified spelling.
Does the TikTok segment update automatically?
Klaviyo uses segment conditions to include customers who meet the defined criteria. As customers meet those conditions, they can be included in the segment for campaign targeting.
Where can I learn more about creating Klaviyo segments?
Refer to Klaviyo's guide to creating segments for additional instructions.