You can create a segment within Klaviyo to target shoppers who have purchased on/via TikTok using Klaviyo's segmenting tool. This will automatically pull customers who meet this criteria into Klaviyo for use in campaigns.
Create a TikTok Segment
- Select Audience in the side menu of your Klaviyo dashboard, then select List & Segments.
- Select Create New in the top-right corner of the page.
- Select Create Segment from the drop-down list.
- Define your segment in the Definition section:
- From the Select a Condition drop-down, select What someone has done (or not done).
- From the Choose metric drop-down, select Ordered Product.
- Ensure you choose the Ordered Product option with the gear icon.
- In the next drop-down, set the frequency to at least once.
- In the next drop-down, set the time period to over all time.
- Select Add Filter.
- From the Where drop-down, select Source. You can search for this option using the field provided.
- In the Equals field, enter TikTok.
- This needs to exactly say TikTok, not Tik Tok.
- Enter a name for your segment in the Name field at the top of the page.
- Once done, select Create Segment in the top-right corner of the page.
For more information on creating a segment in Klaviyo, check out this article in their Help Center.