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Segments to Create in Klaviyo for General Targeting

Corey Wright

Create targeted Klaviyo segments for CommentSold to improve email open rates, increase SMS and email engagement, and reduce marketing costs. These 10 recommended segments help you target recently engaged shoppers and new subscribers, identify customers who prefer email or SMS, and exclude bounced or unengaged contacts from campaigns. Learn how to create a segment in Klaviyo here.

Use the table of contents below to navigate to specific sections of this article:

Engaged on Email or Shop in the Last 60 Days (Can Receive Email)

  • Definition. Receives email marketing AND clicked an email at least once in the last 60 days OR viewed a product at least once in the last 60 days.
  • Description. These people engage with your shop and/or email marketing and can receive your emails.
  • Purpose. Include this segment in general email campaigns to target people who have recently engaged with you.

Engaged on SMS or Shop in the Last 60 Days (Can Receive SMS)

  • Definition. Receives SMS marketing AND clicked an SMS at least once in the last 60 days OR viewed a product at least once in the last 60 days.
  • Description. These people engage with your shop and/or SMS marketing and can receive your texts.
  • Purpose. Include this segment in general SMS campaigns to target people who have recently engaged with you.

New Email Subscribers from the Last 90 Days

  • Definition. Receives email marketing because they subscribed within the last 90 days OR are on the CS Email Integration list and were added in the last 90 days OR joined at least once in the last 90 days AND can receive email marketing.
  • Description. These people have opted into email marketing or created a CommentSold account in the last three months and can receive your emails.
  • Purpose. Include this segment in general email campaigns to target recent subscribers.
  • Note. Use the list connected to your CommentSold Email integration.

New SMS Subscribers from the Last 90 Days

  • Definition. Receives SMS marketing and subscribed within the last 90 days OR are on the CS SMS Integration list and were added in the last 90 days OR joined at least once in the last 90 days AND can receive SMS marketing.
  • Description. These people have opted into SMS marketing or created a CommentSold account in the last three months and can receive your texts.
  • Purpose. Include this segment in general SMS campaigns to target recent subscribers.
  • Note. Use the list connected to your CommentSold SMS integration.

Prefers Email Over SMS

  • Definition. Receives both email and SMS marketing AND received an SMS at least once in the last 30 days but clicked zero times AND clicked an email at least once in the last 30 days.
  • Description. These people are opted into both email and SMS marketing but engage more with emails.
  • Purpose. Include this segment in email campaigns and exclude them from SMS campaigns to target them via their preferred method.

Prefers SMS Over Email

  • Definition. Receives both email and SMS marketing AND received an email at least once in the last 30 days but clicked zero times AND clicked an SMS at least once in the last 30 days.
  • Description. These people are opted into both email and SMS marketing but engage more with texts.
  • Purpose. Include this segment in SMS campaigns and exclude them from email campaigns to target them via their preferred method.

Bounced Emails

  • Definition. Bounced email at least once over all time where Bounce Type equals Hard OR bounced email at least 3 times over all time where Bounce Type equals Soft.
  • Description. These profiles cannot receive your emails due to undeliverable email addresses.
  • Purpose. Exclude this segment from every email campaign to avoid paying for undeliverable emails and to improve your open rate.

Unengaged Email Openers

  • Definition. Received at least 20 emails over all time AND opened zero times over all time.
  • Description. These people have received many emails but have never opened any.
  • Purpose. Exclude this segment from email campaigns to avoid sending to unengaged users and to improve your open rate.

Unengaged Email Clickers

  • Definition. Received at least 30 emails over all time AND clicked zero times over all time.
  • Description. These people have received many emails but have never clicked any.
  • Purpose. Exclude this segment from email campaigns to avoid sending to unengaged users and to improve your click rate.

Unengaged SMS Clickers

  • Definition. Received at least 20 texts over all time AND clicked zero times over all time.
  • Description. These people have received many texts but have never clicked any.
  • Purpose. Exclude this segment from SMS campaigns to avoid sending to unengaged users and to improve your click rate.

CommentSold webstore users get access to our in-house Klaviyo specialist. If you need help integrating Klaviyo and CommentSold, book an onboarding session with our specialist here.

FAQs

What are Klaviyo segments?

Klaviyo segments are groups of customer profiles that meet specific conditions. You can use them to target email and SMS campaigns based on customer engagement, subscription status, and marketing behavior.

Which Klaviyo segments should I use for general email campaigns?

Use Engaged on Email or Shop in the Last 60 Days (Can Receive Email) to target customers who can receive marketing emails and have recently clicked an email or viewed a product. You can also use New Email Subscribers from the Last 90 Days to reach recent subscribers.

Which Klaviyo segments should I use for general SMS campaigns?

Use Engaged on SMS or Shop in the Last 60 Days (Can Receive SMS) to target customers who can receive marketing texts and have recently clicked an SMS or viewed a product. You can also use New SMS Subscribers from the Last 90 Days to reach recent SMS subscribers.

How can I identify customers who prefer email over SMS?

Create the Prefers Email Over SMS segment for customers who can receive both email and SMS, clicked an email at least once in the last 30 days, and received an SMS but did not click any SMS during that period. Include this segment in email campaigns and exclude it from SMS campaigns.

How can I identify customers who prefer SMS over email?

Create the Prefers SMS Over Email segment for customers who can receive both email and SMS, clicked an SMS at least once in the last 30 days, and received an email but did not click any email during that period. Include this segment in SMS campaigns and exclude it from email campaigns.

Why should I exclude bounced email addresses from campaigns?

The Bounced Emails segment identifies profiles with at least one hard bounce or at least three soft bounces. Excluding these profiles helps avoid sending emails to undeliverable addresses and can improve email campaign performance.

Which unengaged email segments should I exclude from campaigns?

Consider excluding these segments:

  • Unengaged Email Openers: Profiles that received at least 20 emails but never opened one.
  • Unengaged Email Clickers: Profiles that received at least 30 emails but never clicked one.

These exclusions can help improve open and click rates by reducing sends to unengaged contacts.

Which unengaged SMS segment should I exclude from campaigns?

Exclude Unengaged SMS Clickers, which identifies profiles that received at least 20 texts but never clicked one. This can help improve SMS campaign click rates.

How do I create a segment in Klaviyo?

Follow Klaviyo's instructions for creating a segment. Use the definitions in this article to configure the conditions for each recommended segment.

Where can I get help setting up the CommentSold and Klaviyo integration?

CommentSold webstore users can book an onboarding session with the in-house Klaviyo specialist using the Klaviyo onboarding link.

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