Email Marketing Campaigns for Customer Segmentation Personas

Use CommentSold Customer Segmentation insights to identify customer personas and create targeted email and SMS marketing campaigns in Klaviyo. Export customer persona data from CommentSold, import it into a Klaviyo list, and personalize campaigns based on customer segments, shopping behavior, and preferences without changing customers' existing subscription statuses.

Use the table of contents below to navigate to specific sections of this article:

• Using Klayvio with Customer Segments
• FAQs

Using Klayvio with Customer Segments

Several of the Customer Segment personas might already receive automated flows you have set up within Klaviyo.

For example:

• A MIA Maggie or Lurking Lisa might have received your Winback flow if it’s triggered to send 30-60 days after an order has been placed.
• A Dependable Debbie or One-Hit Holly might have received your Post Purchase Follow-Up Flow after they placed their last order.

However, we recommend retargeting these personas with email and/or SMS campaigns as well to ensure they’re touched multiple times and with personal content. We’ve created a few Klaviyo email templates for some of these personas you can utilize when sending these user's campaigns. If you’d like more information on these templates, email us.

To utilize your Customer Segmentation CSVs in Klaviyo, follow these steps:

1. Within your CommentSold Insights > Customer Segmentation tab, select the number above the persona you want to target. This should open a pop-up window with the CSV available for download. Select Download.
2. At the next pop-up window, select Advanced data options. Under Number of rows to include, select All results and then select Download.
3. Within Klaviyo, navigate to your Lists & Segments tab and select Create New > Create List. Title your list with the persona you previously downloaded, along with the date. Select Create List. 
4. While still in that new List you just created, go to Settings > Consent > Opt-in process and select Single opt-in. 
5. While still in your list, navigate to Imports > Import Contacts > Upload > Select the previously downloaded CSV.
6. At the next screen, you’ll want to select all the data you’d like to import from your CSV, such as Customer Segmentation Broad, Customer Segmentation Detailed, First Name, and Favorite Category. Select as many data points as you’d like. 
   • Ensure all your checked data points are mapped. After you check the checkbox for a data point, such as the Customer Segmentation Broad, select the Klaviyo profile property drop-down menu. Then select + Create New Field. Repeat these steps for all brand-new data points.
7. After you’ve selected your preferred data points and all your data is mapped, select Next.
8. At the next screen, select No, import without updating subscription status. This ensures you don’t manually subscribe to someone who has unsubscribed in the past. Then select Import. 
9. Once your import has been completed, you can start targeting this list with specific content based on their persona.

For more information on how to Target At-Risk and Inactive Customers Using a Klaviyo Winback Campaign or Target Shoppers Based on Purchase History Using a Klaviyo Campaign, click the accompanying links.

FAQs

What is customer segmentation in CommentSold?

Customer segmentation groups shoppers into personas based on their shopping behavior. You can view these insights in your CommentSold account by navigating to Insights > Customer Segmentation.

How can I use customer segments for email marketing?

Export a customer persona's data from CommentSold, import the CSV into a Klaviyo list, and use that list to send campaigns with content tailored to the persona.

How do I export a customer segment from CommentSold?

Go to Insights > Customer Segmentation in CommentSold and select the number above the persona you want to target. In the pop-up, select Download. Then select Advanced data options, choose All results under Number of rows to include, and download the CSV.

How do I import customer segmentation data into Klaviyo?

Create a new list in Klaviyo, configure its opt-in process as Single opt-in, and import the downloaded CSV. Select the profile properties you want to import, map each selected field, and complete the import.

Which customer segmentation fields can I import into Klaviyo?

You can select fields such as Customer Segmentation Broad, Customer Segmentation Detailed, First Name, and Favorite Category. Map each selected field to a Klaviyo profile property, creating new fields when needed.

Should I update subscription status when importing a customer segment?

No. Select No, import without updating subscription status during the import. This helps preserve existing subscription preferences, including customers who previously unsubscribed.

Should I target customers who already receive automated email flows?

Yes. The article recommends retargeting customer personas with email or SMS campaigns, even if they may already receive automated flows. Use personalized content to reach them through additional campaigns.

Can I use CommentSold customer segmentation lists with other email marketing tools?

Yes. Although the instructions in this article are specific to Klaviyo, you can also use customer persona lists with other email marketing tools.

Where can I get help with Klaviyo email templates for customer personas?

Email bailey.sigmon@commentsold.com for more information about the Klaviyo email templates available for customer personas.