In this article, you'll learn:
- How deep link redirects work.
- How to enable deep link redirects for Facebook Ads.
About Deep Links Redirects
Deep links allow retailers to drive engaged customers to products in their mobile apps using ad links. With deep links, shoppers will experience two different pathways when they select a product link in an ad:
- If the shopper has the retailer's mobile app installed, then the deep link will redirect the shopper to the product within the app so the shopper can complete their purchase. This increases mobile app engagement.
- If the shopper doesn't have the retailer's mobile app installed, then the deep link will redirect the shopper to the product page on the retailer's webstore.
When a retailer enables Deep Link Redirects, the shoppers who do not have their mobile app installed are redirected to the App store to download the app. Deep link redirects are disabled by default and should only be enabled for specific use cases such as driving app downloads rather than purchases.
How Deep Link Redirects Benefit Your Business
- Drive app downloads by directing those shoppers without your app installed to their device's app store (e.g., Apple App Store or Google Play).
- Increase engagement with your mobile app.
Enable Deep Link Redirects
- Select Webstore Content in the side menu of your CommentSold dashboard.
- Select Preferences from the options at the top of the page.
- Scroll and locate the Facebook Catalog URL section.
- Select the Deep Link Redirects toggle so it appears as Enabled.
- Create a Facebook Product Catalog. Learn how to create a Facebook product catalog for advertising and tagging products on Facebook and Instagram.
- Mobile Deep Linking. Learn how to use deep links to direct shoppers to a specific product on your mobile app.
- Run Facebook Ads with CommentSold. Learn everything you need to know to run Facebook Ads with CommentSold.