CommentSold's Abandoned Cart Recovery email automation helps you recover potential sales by automatically emailing shoppers who add items to their cart but don't complete checkout. The three-email series reminds shoppers about their cart, creates urgency before the cart timer expires, and lets them know when their cart has expired while the items may still be available. Learn how to activate the automation, preview a test email, and track how many recovery emails your shop sends.
Note: Abandoned cart recovery email messages cannot be customized.
Use the table of contents below to navigate to specific sections of this article:
- How an Abandoned Cart Recovery Email Benefits Your Shop
- Enable Your Abandoned Cart Recovery Email Automation
- What Your Shopper Experiences
- FAQs
How an Abandoned Cart Recovery Email Benefits Your Shop
- Boost sales and conversions by re-engaging shoppers who abandoned a purchase.
- Create a sense of urgency with a cart expiration timer.
Enable Your Abandoned Cart Recovery Email Automation
- Hover over the side menu of your CommentSold dashboard, then select Setup.
- Select Marketing Automation from the options at the top of the page.
- Choose your Shopping Destination from the drop-down at the top of the page. This tells CommentSold where to link the shopper to in the email (i.e., the shopper's account page or your webstore).
- Note: This setting affects all automations listed on this page.
- Locate Abandoned Cart Recovery in the Ongoing Campaigns section on the right side of the page.
- Select the Inactive toggle to the far right of the automation.
- You can preview the email message by entering your email in the Send Yourself a Test Email field and selecting the Send Test button.
- If everything looks good, select Activate to enable your abandoned cart recovery email automation series.
The first email in the abandoned cart recovery email series will send 15 minutes after a shopper abandons their cart.
Want to know how many abandoned cart recovery emails your shop has sent? Check out the number in the lower-left corner of your activated automation's section.
What Your Shopper Experiences
Email automations are branded with your shop's logo and links. Shoppers can tap Complete Checkout or View My Cart to return to their checkout process.
FAQs
What is the Abandoned Cart Recovery email automation?
It is an automated email series that reminds shoppers to complete checkout when they've added items to their cart but haven't completed their purchase.
How many emails are included in the abandoned cart recovery series?
The series includes three emails: an initial cart reminder, a reminder to check out before the cart timer expires, and a notice that the cart has expired but the items may still be available in your shop.
How do I enable the Abandoned Cart Recovery email automation?
In your CommentSold dashboard, go to Setup > Marketing Automation. Choose your shopping destination, locate Abandoned Cart Recovery under Ongoing Campaigns, and select the Inactive toggle. You can send yourself a test email before selecting Activate.
When does the first abandoned cart recovery email send?
The first email sends 15 minutes after a shopper abandons their cart.
What happens when I first activate the automation?
When you activate the automation, CommentSold immediately sends the first email to customers who already have abandoned carts. After that, emails are sent as shoppers abandon their carts.
Can I customize the abandoned cart recovery emails?
No. The abandoned cart recovery email messages cannot be customized.
What does the shopping destination setting do?
It determines where links in the automated emails direct shoppers, such as their account page or your webstore. This setting affects all automations listed on the Marketing Automation page.
How can shoppers return to their abandoned cart?
Shoppers can select Complete Checkout or View My Cart in the email to return to their checkout process.
How can I track the number of abandoned cart recovery emails sent?
After activating the automation, check the number displayed in the lower-left corner of its section.