In this article, you'll learn:
- How to create an automatic welcome email for new shoppers who register with your shop.
- How to customize the message copy of your welcome email.
- How to send yourself (or a member of your team) a test email preview.
About Welcome Email Automations
A marketing automation is a targeted communication such as an email or text message that is automatically sent to a shopper based on specific criteria.
With a welcome email automation, you can automatically send a "Welcome to our shop!" email to a new shopper when they register with your shop.
How a Welcome Email Automation Benefits Your Shop
- Automatically reach out to new shoppers with a warm, welcoming message.
- Start building rapport and trust with your new shopper almost immediately.
- Customize the message to reflect the voice and personality of your shop.
- Provide shoppers with important information about your shop.
- Offer a discount to incentive the shopper to make their first purchase.
Enable Your Welcome Email Automation
- Select Setup in the side menu of your CommentSold dashboard, then select Marketing Automation at the top of the page.
- Choose your Shopping Destination from the drop-down at the top of the page. This tells CommentSold where to link the shopper to in the email (i.e., the shopper's account page or your webstore).
- Note: This setting affects all automations listed on this page.
- Locate Welcome New Customers in the One-Time Campaigns section.
- Select the Inactive toggle to the far right of the automation.
Customize Your Email Message
The next step is to create your welcome message. We strongly recommend you use this space to really show off your brand and tell your shoppers why shopping at your shop is something they'll enjoy.
With a welcome automation email, you can:
- Educate your shoppers on your shop, what you sell, and/or your mission.
- Let shoppers know what they can expect from your live sales (i.e., Our models will always give you the deets on product fit).
- Tell shoppers about your shipping offers (i.e., We offer FREE and FAST shipping on orders over $99).
- If you have a mobile app, link shoppers to where they can download it.
- Give shoppers your support email so they know how to get in touch!
- Write your message copy in the Customize Email field. You can also paste a message you've written in another program.
- Like emojis? Easily add them to your message by placing your cursor where you'd like the emoji to be, then right-clicking your mouse and selecting Emojis & Symbols.
- Note: Not all emojis are supported in email automation. We recommend you send yourself a test email to ensure that your choice of emojis displays correctly.
- If you don't have a right-click mouse, you can open your emoji keyboard on either a Mac or Windows device.
- Mac: CTRL + ⌘ + Space bar
- Windows: Windows Logo Key + Period (.)
- Like emojis? Easily add them to your message by placing your cursor where you'd like the emoji to be, then right-clicking your mouse and selecting Emojis & Symbols.
- You can preview the email message by entering your email in the Send Yourself a Test Email field and selecting the Send Test button.
- If everything looks good, select Activate to enable your welcome email automation.
- If you wish to make changes to an existing automation message, you can select Edit Campaign in the bottom-right corner of the automation's section.
Want to know how many welcome emails your shop has sent? Check out the number in the lower-left corner of your activated automation's section.
What Your Shopper Experiences
Email automations are branded with your shop's logo and links. The message you added will appear as the body of the message. Check out the test email we sent ourselves from the above automation.
Learn More
- Enable Your Abandoned Cart Recovery Email Automation. Learn how to target shoppers who placed one or more items in their cart but did not complete the checkout process.
- Enable Your First Purchase Discount Email Automation. Learn how to send a to shoppers that have registered with your shop but have yet to make a purchase.
- Enable Your Win Back Inactive Customers Email Automation. Learn how to reach out to inactive customers who have not made a purchase with your shop in a specific number of days.
- Enable Your Thank You Email Automation. Learn how to send a "Thank you for your purchase!" email to a new customer who has placed their first order with your shop.
