Eager to gain a better understanding of your business's financial performance?
The Profitability Insights tab helps you gain a deeper understanding of your financial performance and optimize your business strategies.
| Please note that, at this time, only Super Admins can access the Insights tab. |
Profitability Insights Data Sets
Redo Returns Coverage Insights
Read more about Redo Returns coverage and how it could benefit your shop. Redo Reporting, Generating Redo Reports, Redo, Redo Insights
| Data Set | Information Displayed | How You Can Use It |
| Redo Metrics (All Time) | Orders with Redo Returns Coverage and Total Fees paid by customers from the time you enabled Redo to now. | Understand the total impact and adoption of Redo coverage. |
| Redo Metrics (Selected Date Range) | Orders with Redo Returns Coverage and Total Fees paid by customers for your chosen date range. | Understand the impact and adoption of Redo coverage over a specific period of time. |
Weekly Redo Order Metrics
| Data Set | Information Displayed | How You Can Use It |
| % Orders with Redo |
Percentage of total orders (not only Redo-eligible orders) with Redo coverage selected. Note: not all orders are eligible for Redo coverage, which can result in lower adoption percentages. |
Gauge customer adoption of Redo. If uptake is low, run campaigns that explain the benefits of hassle‑free returns to boost the attachment rate. |
| Redo Orders | Total number of orders with Redo Coverage applied. | Measure adoption to optimize customer understanding of the value and track performance metrics over time. |
| All Orders | Total number of orders placed (not only Redo-eligible orders). | Compare with other fields to estimate total added value Redo brings to your business. |
| Fees Paid by Customers | Displays the total amount paid by customers as Redo fees during the week. | Understand the weekly spend on Redo to assess customer perception of the overall value of return protection. |
Seel Insights
If these tiles show no data, it may indicate that Seel hasn't been activated or configured for your shop. Please contact Support to verify your setup and ensure Seel is properly enabled. Seel Reporting, Generating Seel Reports, Seel, Seel Insights
| Data Set | Information Displayed | How You Can Use It |
| Weekly Seel Order Percentage | Displays the percentage of total orders where customers opted for the Seel delivery guarantee during the week. |
Monitor how often customers choose the Seel delivery guarantee, providing insights into its popularity and perceived value. |
| Daily Product Revenue Percentage by Order Source | Displays the percentage of total product revenue from each order source on a given day. |
Helps you track profitability and optimize your sales strategy.
If certain sources decline, consider adjusting marketing efforts or promotions to boost sales. |
| Weekly Seel Fees Paid by Customers | Displays the total amount paid by customers as Seel fees during the week. |
Understand the total Seel fees paid by customers. |
| Weekly Seel Profit Earned by Shop | Displays the revenue share (i.e., profit) your shop earned from Seel orders during the week. | Evaluate how profitable Seel is for your shop. |
Summary Financials at a Glance
| Data Set | Information Displayed | How You Can Use It |
| Gross Receipts | Displays the total amount of money received year-to-date (or defined time frame), including the price of goods sold, sales tax, partner fees and consumer-paid shipping. | |
| Net Receipts | Displays the total Gross Receipts minus consumer-used coupons and credits. | |
| Contribution Margin | Displays the total Net Receipts minus sales tax collected and shop-paid shipping. |
NOTE: This does not reflect costs for payment processing or platform fees. |
| Contribution Margin % | Displays the Contribution Margin divided by the gross receipts. | Ideally, this number should be around 40% overall. |
| Gross Receipts Breakdown | Displays a breakdown by percentage of your Gross Receipts, Net Receipts, Contribution Margin, and Contribution Margin %. | |
| Weekly Contribution Margin | Displays your Contribution Margin broken down by week. | Ideally, you want this to remain consistent at around 40%. |
| Monthly Contribution Margin | Displays your Contribution Margin broken down by month | Ideally, you want this to remain consistent around 40%. |
Other Financial Metrics
| Data Set | Information Displayed | How You Can Use It |
| Gross Profit and Gross Margin % by Brand | Shows the Price of Goods Sold minus the Cost of Goods Sold and the Gross Margin Percentage, which is Gross Profit divided by the Price of Goods Sold. |
Ideally, you want the Gross Margin % to be around 60% per brand. NOTE: This metric does not reflect shipping costs, discounts, or sales tax. |
| Gross Profit and Gross Margin % by Brand (With Coupon Discounts) | Shows Gross Profit and Gross Margin Percentage per brand with Coupon Discounts applied. Click values in the Price After Discount column for item-level details. |
Measure profitability and margin trends for brands after accounting for coupon discounts. |
| Net Receipts by State | Shows a summary of sales by state, including total orders and total unique customers. | Craft targeted campaigns to boost sales in states with mid to low sales. |
| Returns by Original Week of Purchase | Shows returns information including money refunded, money credited, and percentage of returns. |
Ideally, returns should remain consistent and be no more than 1-2% of revenue. NOTE: This may be heavily influenced by when you process returns. If you process returns on a cadence, you may see spikes. |
| Returns by Product Type (By Return Date) | This insights breaks down returns by product type, including total price and cost of items returned, refunds, and credits issued. The date range filter applies to the return date of the items. |
Tracking returns by product type helps identify trends and potential quality or fit issues. |
| Returns by Category (By Return Date) | This insights breaks down returns by category, including total price and cost of items returned, refunds, and credits issued. The date range filter applies to the return date of the items. |
Monitoring returns by category helps pinpoint product groups with higher return rates, allowing for adjustments in sourcing, descriptions, or policies. |
| Total Credit and Giftcard Balance by Week | Shows total gift card balance and total credit balance for each week. | |
| Total Coupon Discounts and Credit Usage by Week | Shows Consumer Used Coupons, Consumer Used Credits, and % of Coupons and Credits as % of Price of Goods Sold. | Ideally, coupon and credit usage should be less than 20%. If it is more than 20%, you are discounting and incentivizing too heavily. |
Access Your Profitability Insights Tab
- Select Insights in the side menu of your CommentSold dashboard.
- Select Profitability from the options listed at the top of the page.
TAKE ACTION
Analyze your Contribution Margin %, Weekly Contribution Margin, and Monthly Contribution Margin.
- Look for consistency around 40%.
- If your margin is consistently below 40%, consider
- Limiting how many coupons and discounts you offer.
- Developing strong relationships with your vendors so you are the first to know about specials or discounts they offer.
- Aiming for a full price sales strategy to maximize order profit.
TAKE ACTION
Look at your Gross Margin % by Brand.
- Identify where the percentage is less than 60%.
- For those brands with a Gross Margin % lower than 60%, consider raising your prices on that brand.
- Maintain at minimum a 2.3x cost markup strategy, then add a dollar or two to the retail price to cover incidental costs like employees, warehousing, and shipping.
Look at your Total Coupon Discounts and Credit Usage by Week.
- Look for consistency less than or equal to 20%.
- If your percentage is consistency above 20%, consider
- Limiting your loyalty/discount credit to specific situations (for example, during a live or on a soft sales day) instead of keeping it on all the time.
- Limiting the number or amount of coupons you offer.
- Pushing gift cards to generate revenue.