Insights is live! We're thrilled to share CommentSold's new, easy-to-use Insights dashboard which empowers you to make data-driven decisions to increase profitability and grow your business. Please note that, at this time, only Super Admins can access the Insights tab.

Eager to gain a better understanding of your business's financial performance?

The Profitability Insights tab helps you gain a deeper understanding of your financial performance and optimize your business strategies.

Profitability Insights Data Sets

There are two sets of data on your Profitability Insights tab: Recent Inventory TrendsMonthly Inventory Trends, and Other Key Metrics. We walk through these data sets on the below tabs.

Summary Financials at a Glance

Data Set Information Displayed How You Can Use It
Gross Receipts Displays the total amount of money received year-to-date (or defined time frame), including the price of goods sold, sales tax, and consumer-paid shipping.  
Net Receipts Displays the total Gross Receipts minus consumer-used coupons and credits.  
Contribution Margin Displays the total Net Receipts minus sales tax collected and shop-paid shipping.

NOTE: This does not reflect costs for payment processing or platform fees.

Contribution Margin % Displays the Contribution Margin divided by the gross receipts. Ideally, this number should be around 40% overall. 
Gross Receipts Breakdown Displays a breakdown by percentage of your Gross Receipts, Net Receipts, Contribution Margin, and Contribution Margin %.  
Weekly Contribution Margin Displays your Contribution Margin broken down by week. Ideally, you want this to remain consistent at around 40%.
Monthly Contribution Margin Displays your Contribution Margin broken down by month Ideally, you want this to remain consistent around 40%.

Other Financial Metrics

Data Set Information Displayed How You Can Use It
Gross Profit and Gross Margin % by Brand Shows the Price of Goods Sold minus the Cost of Goods Sold and the Gross Margin Percentage, which is Gross Profit divided by the Price of Goods Sold

Ideally, you want the Gross Margin % to be around 60% per brand. NOTE: This metric does not reflect shipping costs, discounts, or sales tax.

Net Receipts by State Shows a summary of sales by state, including total orders and total unique customers. Craft targeted campaigns to boost sales in states with mid to low sales.
Returns by Original Week of Purchase Shows returns information including money refunded, money credited, and percentage of returns.

Ideally, returns should remain consistent and be no more than 1-2% of revenue. NOTE: This may be heavily influenced by when you process returns. If you process returns on a cadence, you may see spikes.

Total Credit and Giftcard Balance by Week Shows total gift card balance and total credit balance for each week.  
Total Coupon Discounts and Credit Usage by Week Shows Consumer Used Coupons, Consumer Used Credits, and % of Coupons and Credits as % of Price of Goods Sold. Ideally, coupon and credit usage should be less than 20%. If it is more than 20%, you are discounting and incentivizing too heavily.



Analyze your Contribution Margin %, Weekly Contribution Margin, and Monthly Contribution Margin

  • Look for consistency around 40%.
  • If your margin is consistently below 40%, consider
    • Limiting how many coupons and discounts you offer.
    • Developing strong relationships with your vendors so you are the first to know about specials or discounts they offer.
    • Aiming for a full price sales strategy to maximize order profit. 

Look at your Gross Margin % by Brand

  • Identify where the percentage is less than 60%.
  • For those brands with a Gross Margin % lower than 60%, consider raising your prices on that brand.
    • Maintain at minimum a 2.3x cost markup strategy, then add a dollar or two to the retail price to cover incidental costs like employees, warehousing, and shipping.

Look at your Total Coupon Discounts and Credit Usage by Week.

  • Look for consistency less than or equal to 20%. 
  • If your percentage is consistency above 20%, consider 
    • Limiting your loyalty/discount credit to specific situations (for example, during a live or on a soft sales day) instead of keeping it on all the time.
    • Limiting the number or amount of coupons you offer.
    • Pushing gift cards to generate revenue.
  • Insights
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