Eager to gain a better understanding of your business's financial performance?
The Profitability Insights tab helps you gain a deeper understanding of your financial performance and optimize your business strategies.
Profitability Insights Data Sets
There are two sets of data on your Profitability Insights tab: Recent Inventory Trends, Monthly Inventory Trends, and Other Key Metrics. We walk through these data sets on the below tabs.
Summary Financials at a Glance
| Data Set | Information Displayed | How You Can Use It |
| Gross Receipts | Displays the total amount of money received year-to-date (or defined time frame), including the price of goods sold, sales tax, and consumer-paid shipping. | |
| Net Receipts | Displays the total Gross Receipts minus consumer-used coupons and credits. | |
| Contribution Margin | Displays the total Net Receipts minus sales tax collected and shop-paid shipping. |
NOTE: This does not reflect costs for payment processing or platform fees. |
| Contribution Margin % | Displays the Contribution Margin divided by the gross receipts. | Ideally, this number should be around 40% overall. |
| Gross Receipts Breakdown | Displays a breakdown by percentage of your Gross Receipts, Net Receipts, Contribution Margin, and Contribution Margin %. | |
| Weekly Contribution Margin | Displays your Contribution Margin broken down by week. | Ideally, you want this to remain consistent at around 40%. |
| Monthly Contribution Margin | Displays your Contribution Margin broken down by month | Ideally, you want this to remain consistent around 40%. |
Other Financial Metrics
| Data Set | Information Displayed | How You Can Use It |
| Gross Profit and Gross Margin % by Brand | Shows the Price of Goods Sold minus the Cost of Goods Sold and the Gross Margin Percentage, which is Gross Profit divided by the Price of Goods Sold |
Ideally, you want the Gross Margin % to be around 60% per brand. NOTE: This metric does not reflect shipping costs, discounts, or sales tax. |
| Net Receipts by State | Shows a summary of sales by state, including total orders and total unique customers. | Craft targeted campaigns to boost sales in states with mid to low sales. |
| Returns by Original Week of Purchase | Shows returns information including money refunded, money credited, and percentage of returns. |
Ideally, returns should remain consistent and be no more than 1-2% of revenue. NOTE: This may be heavily influenced by when you process returns. If you process returns on a cadence, you may see spikes. |
| Total Credit and Giftcard Balance by Week | Shows total gift card balance and total credit balance for each week. | |
| Total Coupon Discounts and Credit Usage by Week | Shows Consumer Used Coupons, Consumer Used Credits, and % of Coupons and Credits as % of Price of Goods Sold. | Ideally, coupon and credit usage should be less than 20%. If it is more than 20%, you are discounting and incentivizing too heavily. |
TAKE ACTION
Analyze your Contribution Margin %, Weekly Contribution Margin, and Monthly Contribution Margin.
- Look for consistency around 40%.
- If your margin is consistently below 40%, consider
- Limiting how many coupons and discounts you offer.
- Developing strong relationships with your vendors so you are the first to know about specials or discounts they offer.
- Aiming for a full price sales strategy to maximize order profit.
TAKE ACTION
Look at your Gross Margin % by Brand.
- Identify where the percentage is less than 60%.
- For those brands with a Gross Margin % lower than 60%, consider raising your prices on that brand.
- Maintain at minimum a 2.3x cost markup strategy, then add a dollar or two to the retail price to cover incidental costs like employees, warehousing, and shipping.
Look at your Total Coupon Discounts and Credit Usage by Week.
- Look for consistency less than or equal to 20%.
- If your percentage is consistency above 20%, consider
- Limiting your loyalty/discount credit to specific situations (for example, during a live or on a soft sales day) instead of keeping it on all the time.
- Limiting the number or amount of coupons you offer.
- Pushing gift cards to generate revenue.