Learn how Clips Insights tracks views, clicks, interactions, and revenue to measure Clip performance and identify content that drives customer engagement and sales.
Clips Insights helps you measure how customers interact with your Clips and how those interactions contribute to sales. Use the dashboard to compare Clip views and clicks, analyze engagement, and understand direct and influenced revenue from your short-form video content.
Use the table of contents below to navigate to specific sections of this article:
Navigate to Clips Insights
- Navigate to your CommentSold dashboard and select Insights from the side menu.
- Select Clips from the option listed above.
Clips Metrics
| Data Set | Information Displayed |
| Total Views | Displays the cumulative number of views for all Clips, indicating the total audience engagement across all clips. |
Total Clicks |
Displays the total number of clicks on all Clips, measuring the overall interaction and interest from viewers. |
| Click Through Rate |
Displays the percentage of viewers who clicked on a Clip after viewing it. CTR is calculated by dividing total clicks by total views, giving you a clear measure of how effectively your Clips are driving engagement and motivating shoppers to take action. |
| View and Clicks by Clip |
Displays the individual number of views and clicks each Clip has received, providing detailed insights into the performance of specific clips.
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Clip Revenue and Interaction
Clip Revenue
The Clip Revenue section shows revenue associated with Clips.
| Revenue Type | Definition |
| Direct Revenue | Product revenue from products added to cart directly from the Clip interface and purchased. |
| Influenced Revenue | Product revenue from products viewed in a Clip and purchased within 24 hours. If the product is viewed in multiple Clips, attribution goes to the latest Clip viewed. |
| Add-On Revenue | The full cart subtotal for any checkout with Influenced Revenue attribution. If multiple Clips receive attribution from the same checkout, the full cart subtotal is applied to each Clip. |
Note: Clip views include views from carousels, Clip feeds, and product pages.
Clip Interaction
The Clip Interactions section shows how shoppers engage with individual Clips.
| Interaction | Definition |
| Comments | Number of comments on the Clip. |
| Likes | Number of likes on the Clip. |
| Reactions | Number of reactions on the Clip. |
| Total Interactions | Total number of comments, likes, and reactions. |
Filter Clips Insights
- Select the Date range from the drop-down at the top of the page.
- Select the Clip Title if you want insights into a specific Clip. Scroll down to the bottom for metrics on specific Clip selected.
FAQs
What is Clips Insights?
Clips Insights is a dashboard that measures Clip views, clicks, click-through rate, interactions, and revenue attribution.
What does Total Views mean?
Total Views is the cumulative number of views across your Clips, including views from Clip carousels, Clip feeds, and product pages.
What is Click-Through Rate for Clips?
Click-Through Rate (CTR) is the percentage of Clip views that result in a click. It is calculated by dividing total clicks by total views.
How is Clip CTR calculated?
CTR = Total Clicks ÷ Total Views × 100
What is Direct Revenue from Clips?
Direct Revenue is product revenue generated when a customer adds a product to their cart directly from the Clip interface and completes the purchase.
What is Influenced Revenue?
Influenced Revenue is product revenue from a product viewed in a Clip and purchased within 24 hours.
How is Influenced Revenue attributed when a product appears in multiple Clips?
If the same product is viewed in multiple Clips, the purchase is attributed to the latest Clip viewed.
What is Add-On Revenue?
Add-On Revenue is the full cart subtotal for a checkout that receives Influenced Revenue attribution.
Can multiple Clips receive Add-On Revenue from the same checkout?
Yes. If multiple Clips receive attribution from the same checkout, the full cart subtotal is applied to each attributed Clip.
What are Clip Interactions?
Clip Interactions measure customer engagement with a Clip, including comments, likes, and reactions.
What is Total Interactions?
Total Interactions is the combined number of comments, likes, and reactions on a Clip.
Can I see views and clicks for individual Clips?
Yes. The Views and Clicks by Clip section shows performance for individual Clips.
Can I download a Clip from Clips Insights?
Yes. Select the three-dot menu next to a Clip title and select Download Clip.
Can I edit a Clip from Clips Insights?
Yes, when the Edit this Clip option is available. Select the three-dot menu and then select Open New Tab to edit the Clip.
Can I filter Clips Insights by date?
Yes. Use the Date Range filter at the top of the page.
Can I view insights for a specific Clip?
Yes. Select a Clip Title to view the available metrics for that specific Clip.
Which Clip views are included in the insights?
Clip views include views from carousels, Clip feeds, and product pages.
How can I use Clips Insights to improve my content?
Compare views, clicks, CTR, interactions, and revenue across Clips to identify content that attracts viewers, encourages product engagement, and contributes to sales.