Learn how Mobile Apps Insights tracks app users, notifications, app versions, live viewers, conversions, and customer segments for targeted marketing.
Mobile Apps Insights gives you a centralized view of how customers interact with your mobile app. Use the dashboard to understand app activity, notification engagement, live and replay viewing behavior, and customer segments so you can identify opportunities to improve engagement and drive purchases.
Use the table of contents below to navigate to specific sections of this article:
- Summary Metrics (for Selected Date Range)
- Users by Notification Enabled Status
- Users by Android vs iOS
- Users by Internal App Version
- Mobile App User Target Consumer Lists
- App Viewer Target Consumer Lists
- Live Sale and Replay App Viewer Metrics
- Access Your Mobile Apps Insights Tab
- View and Export Data
- FAQs
With this dashboard, you can:
- Understand how your mobile app user base is growing over time.
- See how many users have notifications enabled and which platforms (Android/iOS) they use.
- Track app version adoption to ensure shoppers are on the latest release.
- Identify users who are active but not purchasing, or inactive and at risk.
- Build targeted lists of live sale viewers, replay viewers, and high-value customers who haven’t purchased recently.
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Note:
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All charts in the Mobile Apps Insights dashboard are interactive and drillable. You can click into any chart segment to download specific app user details. For example, view specific user groups by device type, notification status, or app version.
Summary Metrics (for Selected Date Range)
The top summary section displays high-level user data for your selected date range, including total user devices, users with notifications enabled, and distribution by device type and app version.
| Metric | Description |
| Total User Devices | Total number of unique user devices that accessed your mobile app during the selected date range. |
| Users by Notification Enabled Status |
Number of user devices that have opted in to receive push notifications from your app. If a user has changed notification enablement in the date range selected, this will reflect the latest notification enablement status. |
| Users by Android vs iOS | Breakdown of your total user device base by type. |
| Users by Internal App Version |
Distribution of user devices across different app versions, helping you monitor adoption of the latest releases. In most cases, your internal app version matches the version shown in the App Store or Play Store. If your shop had a mobile app before moving to CommentSold, the versions may differ. For example, a “1” or “2” might be added to the start of the internal version (e.g.,, 4.1.0 > 14.1.0 or 24.1.0). Customers can view both versions at the bottom of their Account page in the app. If a user has changed the app version in the date range selected, this will reflect the latest app version. |
Users by Notification Enabled Status
This section visualizes how many users have notifications turned on versus off.
- The bar chart tracks this metric by day, showing how opt-in behavior trends over time.
Use this data to evaluate how effectively your app encourages notification permissions and identify opportunities to improve engagement through onboarding or in-app prompts.
Users by Android vs iOS
Compare user activity between Android and iOS platforms.
- The daily chart tracks how your audience evolves over time on each platform.
This helps you identify which platform drives more engagement and plan updates or testing accordingly.
Users by Internal App Version
Track adoption rates for each app version across your active user base.
- The bar chart tracks how those versions trend over time.
This data helps ensure that users are updating to the latest version, so they can take advantage of new features and bug fixes.
Mobile App User Target Consumer Lists
| Metric | Description | Application |
| App Activity but No Purchase in the Last 30 Days: Notifications Enabled | Users who were active in the app in the last 30 days but have not made a purchase in that period, and have notifications enabled. | Ideal segment for push notification-based winback campaigns (e.g., “We miss you!” offers, new arrivals, or personalized recommendations). |
| App Activity but No Purchase in the Last 30 Days: Notifications Disabled | Users who were active in the app in the last 30 days but have not made a purchase in that period, and have notifications disabled. | Great targets for email campaigns or other non-push channels. Focus messaging on value, newness, and reasons to enable notifications or return to shop. |
| No App Activity or Purchase in the Last 30 Days: Notifications Enabled | Users who haven’t opened the app or purchased in the last 30 days but have notifications enabled. | Use re-engagement push campaigns (e.g., limited-time promotions, major drops, or “We’ve saved you a spot” messaging) to bring them back. |
| No App Activity or Purchase in the Last 30 Days: Notifications Disabled | Users who haven’t opened the app or purchased in the last 30 days and have notifications disabled. | Rely on email, SMS (if compliant), or social retargeting to re-engage. Consider stronger incentive offers or “you’re missing out” messaging. |
Live Sale and Replay App Viewer Metrics
| Metric | Description | Application |
| Mobile App Viewer Conversion |
Displays a breakdown of viewer stats and conversion for live sales and their replay. Note: If a customer watches a live sale and carts an item, then the purchase is attributed to the “Live” section. If they watch a replay and cart an item, then the purchase is attributed in the “Live Replay” section. |
Identify conversion trends. Sort the table to view your top converting live sales (and replays). Once you’ve isolated the sales, take a moment to review the sale(s)--what type of products did you feature? Was there a promotion? Identify any trends |
App Viewer Target Consumer Lists
| Metric | Description | Application |
| At Risk and Lost Customer Viewing Live Sale in the Last 30 Days |
Displays a list of Top 10% “At Risk” and “Lost Star” customers who have viewed a live sale in the last 30 days, but have not made a purchase in that time. Note: “At Risk” stars are shoppers whose spending ranks in the top 10% in the last 180 days but have not purchased in the last 30 days. “Lost Stars” stars are shoppers whose spending ranks in the top 10% in the last 180 days but have not purchased in the last 60 days. |
Targeted email campaigns. Reach out to those customers watching your live sales (or live sale replays) and offer an incentive or VIP mobile-only promo to encourage a purchase. You can link them to an unlisted page you’ve published on your app where they can shop a curated collection or new products. |
| Active Viewers Without Purchases in the Last 14 Days | Displays a list of viewers who have watched 3 or more live sales and/or live replays in the past 14 days but have not made a purchase in that time. |
Targeted email campaigns. Reach out to customers you know are watching your live sales (or live sale replays) and offer an incentive to encourage a purchase. |
Live Sale and Live Replay App Viewer Lists
| Metric | Description | Application |
| Live Sale Viewers |
Displays a list of customers who viewed the filtered live sale, and shows if they made a purchase. If you haven’t selected a filter, then the list displays those customers who have made a purchase during a live sale since 8/1/23.
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Reach out to purchasers and non-purchasers. For those customers who’ve made a purchase, send a thank you note! This is especially impactful if it was an important live sale, like a major promotion, product drops, or new hosts. For those who didn’t make a purchase, consider sending them a link to an unlisted collection where they can shop the products you featured in the sale. Offer a mobile-only promo code for that purchase of your next live sale if it makes sense for your business. |
| Live Replay Viewers |
Displays a list of customers who made a purchase during the filtered live sale’s replay. If you haven’t selected a filter, then the list displays those customers who have made a purchase during a live sale since 8/1/23. |
Hype up live sales. You can reach out to purchasers and non-purchasers separately, thanking them for their purchase or offering a promo for a purchase (if it makes sense for your business), but use this opportunity to hype the fun of your live shows. Let viewers know your live show schedule and what you get up to during the live–giveaways, games, live interactions, etc., and invite them to join you. |
Access Your Mobile Apps Insights Tab
- From your CommentSold dashboard, select Insights in the side menu.
- At the top of the page, select Mobile App.
View and Export Data
You can interact with your Mobile Apps data the same way as other Insights tabs:
Filters
- Filter by Date Range. This filter applies to the following metrics:
- Mobile App User Metrics: Summary Metrics For Date Range Selected Above
- Mobile App User Metrics: Metrics By Day
- Live Sale and Replay App Viewer Metrics: App Viewer Conversion
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Marketing Emails Opt In (Consumer Lists): Yes or No. This filter only applies to the following metrics:
- Mobile App User Target Consumer Lists
- App Viewer Target Viewer Lists
- Live Sale and Live Replay App Viewer Lists
- Filter by Live Sale. This filter only applies to the following metrics:
- Live Sale and Live Replay App Viewer Lists
FAQs
What is Mobile Apps Insights?
Mobile Apps Insights is a dashboard that provides metrics about your mobile app users, activity, notification engagement, and live and replay viewer behavior.
Where can I find Mobile Apps Insights?
You can access Mobile Apps Insights from the CommentSold Admin.
What does Total User Devices mean?
Total User Devices shows the number of unique devices associated with your mobile app users.
How far back does mobile app user data go?
Mobile app user and device data is available from September 1, 2025, for app versions 3.13 and later.
What does Notification Enabled mean?
This identifies whether a customer has enabled push notifications for your mobile app.
Can I see Android and iOS users separately?
Yes. Mobile Apps Insights breaks down users by Android and iOS devices.
What is the Internal App Version?
The Internal App Version identifies the version of the mobile app installed on a user's device. It typically matches the app store version.
Why might an app version start with 1 or 2?
Legacy app migrations may add a prefix to the version number. For example, version 4.1.0 may appear as 14.1.0 or 24.1.0.
Can I use the charts to view specific customers?
Yes. Interactive chart segments can be selected to view or download the associated app user details.
What customer lists can I create?
Mobile Apps Insights includes lists such as:
- App Activity but No Purchase in Last 30 Days
- No App Activity or Purchase in Last 30 Days
- Notifications Enabled or Disabled versions of these lists
What are Live Sale and Replay Viewer metrics?
These metrics show customer viewing activity and conversion behavior for live sales and live replays. Carts and purchases are attributed to the corresponding live or replay experience.
What does At Risk mean?
At Risk identifies customers in the top 10% of spenders over the last 180 days who have not made a purchase in the last 30 days.
What does Lost mean?
Lost identifies customers in the top 10% of spenders over the last 180 days who have not made a purchase in the last 60 days.
Who are Active Viewers Without Purchases?
These are customers who viewed at least three live sales and/or replays during the last 14 days but did not make a purchase.
Can I view Live Sale and Live Replay viewers separately?
Yes. You can view customer lists for Live Sale Viewers and Live Replay Viewers.
What filters are available?
Available filters include Date Range, Marketing Emails Opt In, and Live Sale. The filters available depend on the report or customer list you are viewing.
Can I export customer information?
Yes. Select relevant chart segments or customer lists to download the available customer details.
Does the dashboard contain personal information?
Some customer lists may contain personal information. Use this information in accordance with your shop's privacy policy, applicable laws, email and SMS regulations, and the requirements of relevant app stores and service providers.