Interested in selling on TikTok? TikTok is a unique live selling opportunity that is unlike other social media platforms. If you haven't already, we highly recommend you read this article where we outline some of the requirements and characteristics of selling on TikTok.
  Not seeing your TikTok Insights tab? Shops need an active, connected TikTok integration to view TikTok Insights.

CommentSold’s new, easy-to-use Insights dashboard empowers you with confidence to make data-driven decisions that increase profitability and grow your business!

The TikTok Insights dashboard helps you gain an understanding of your overall TikTok business, with both lifetime and time-restricted metrics, so you can make better posting, buying, selling, and customer service decisions.

If you ever disconnect your TikTok integration, your TikTok Insights tab will disappear; however, the data will always remain. This means if you reconnect TikTok at a later date, any data from your previous use of TikTok (such as all-time data) would become visible and searchable again.

TikTok Insights Data Sets

There are five sets of data on your TikTok Insights tab: Metrics for All-Time, Metrics for Last 7 Days, Metrics for Filtered Date Range, Marketing Data, and . We walk through these data sets on the below tabs.

All-Time Last 7 Days Filtered Date Range Marketing TikTok Crossover
Data Set Information Displayed How You Can Use It
Total Orders Displays the total amount of orders placed via TikTok since you began selling on TikTok via CS. This data informs you on your lifetime TikTok selling journey.
Net Receipts

Displays the total price of goods sold + sales tax and customer-paid shipping - customer coupons or credits since you began selling on TikTok via CS.

This data informs you on your lifetime TikTok selling journey.
Average Order Value (AOV)

Display the average order value (net receipts per order) for items sold on TikTok since you began selling on TikTok via CS.

Note: Ideally, you want your Average Order Value (AOV) above $40 per customer.

If your AOV is under $40, first compare this figure to your AOV for the last 7 days or a particular filtered date range.

If those numbers are above $40, no action is needed. If your all-time and time-restricted AOV is under $40, consider incorporating higher priced items in your shoppable posts/TikTok live sales, adding accessories, or creating a "shop the look" stye to increase AOV.

Unique TikTok Customers Displays the number of unique customers who have placed an order with you on TikTok since since you began selling on TikTok via CS. This data informs you on your lifetime TikTok selling journey.

Access Your TikTok Insights Tab

  1. Select Insights in the side menu of your CommentSold dashboard.
  2. Select TikTok from the options listed at the top of the page.

Specify Time Frame

For the Metrics for Filtered Date Range data points, you'll need to specify the time frame for the data you wish to view.

  1. Select the Date Range field at the top of the page to expand your filter options.
  2. Adjust the time frame as needed using the fields provided.
  3. Select Update in the top-right corner of the page to apply your new date range to the Metrics for Filters Date Range data points.

View and Export Data

You have various options when it comes to viewing and exporting your data. Please note that available options will vary by data set. 

Hover Over Data Sets

Hover over graphs to view a snapshot summary of the day or time frame.

Order Data by Column

You can sort any data set column by first hovering over the column header, then selecting the desired action. You can also readjust the width of your columns by hovering over and dragging the dividing line between the column headers.

Export Data

Select the three-dot icon in the top-right corner of the data set to access your export option.

  • Download data. Download a .CSV file of the data set to your device.
  • Autosize all columns. Automatically resize all columns to fit the data contained displayed.
  • Reset all column widths. If you have made adjustments to column widths, quickly reset to the default widths.
  • View. Select Expand to launch an expanded display of the specific data set.
  • Clear cache & refresh. Refresh the data set to bring in more updated data.
  • Live Selling
  • TikTok
  • Insights
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