Learn how Checkout Conversion Insights measures checkout conversion rates across your app and webstore at the overall, product, and collection levels.
Checkout Conversion Insights helps you understand how effectively shopping sessions turn into completed checkouts. Use the dashboard to compare app and webstore performance, identify high-converting products and collections, and spot opportunities to improve checkout performance.
Use the table of contents below to navigate to specific sections of this article:
Conversion Insight Data Sets
Your Checkout Conversion Insights tab houses three main levels of data:
- Overall Checkout Conversion Rate
- Product-Level Conversion
- Collection-Level Conversion
Data in this dashboard is available starting September 1, 2025, and requires App version 3.13 or newer. It does not include checkouts for Pre-Authorization or Split Orders.
A session is defined as a shopping activity period that ends after 30 minutes of inactivity on the App or at midnight CT on the Webstore. All dates are reported in Central Time.
Overall Checkout Conversion Rate
This section gives you a big-picture view of how your checkout conversions are performing across both your app and webstore. You can filter the data by date range to analyze performance trends over time. Android and iOS labels on the bottom axis can be clicked to filter for one platform at a time.
| Data Point | Description |
| App Checkout Conversion Rate | Percentage of sessions from your app that resulted in a checkout. |
| Webstore Checkout Conversion Rate | Percentage of sessions from your webstore that resulted in a checkout. |
| Sessions | Sessions are activities on the app or web. |
| Checkouts | Total number of completed checkouts. |
Product Level Checkout Conversion Rate
This section helps you measure checkout conversions for specific products. All charts in this section can be filtered by date, sku, brand, category, and product type using the filters at the top of the page.
| Data Point | Description |
| Product Level Checkout Conversion Rate | The checkout conversion rate for the selected product within the app or webstore. This metric measures how many sessions with a visit to the product detail page (PDP) convert to a checkout for that specific product. |
Collection Level Checkout Conversion Rate
This section highlights how your checkout conversions perform at the collection level, helping you identify which groups of products are converting best. All charts in this section can be filtered by date and collection using the filters at the top of the page.
| Data Point | Description |
| Collection Checkout Conversion | The checkout conversion rate for the selected collection within the app or webstore. This metric measures how many sessions with a visit to the collection page convert to a checkout for an item in that collection. |
Access Your Checkout Conversion Insights Tab
- From your CommentSold dashboard, select Insights in the side menu.
- At the top of the page, select Checkout Conversion.
View and Export Data
You can interact with your Checkout Conversion Insights data the same way as other Insights tabs:
Filters
- Date filters apply to all levels (Overall, Product, and Collection).
- Product filters apply only to the Product-Level Checkout Conversion Rate.
- Collection filters apply only to the Collection-Level Checkout Conversion Rate.
Three-dot Menu Options
- Download data: Export the data set as a .CSV file.
- Autosize all columns: Automatically resize all columns to fit content.
- Reset all column widths: Restore columns to default widths.
- View: Expand the data set to a larger display.
- Clear cache & refresh: Refresh to bring in updated data.
FAQs
What is Checkout Conversion Insights?
Checkout Conversion Insights is a dashboard that shows how shopping sessions convert into completed checkouts across your app and webstore.
What does checkout conversion rate mean?
Checkout conversion rate is the percentage of applicable shopping sessions that result in a completed checkout.
What types of checkout conversion data are available?
The dashboard includes overall, product-level, and collection-level checkout conversion data.
What is the difference between app and webstore checkout conversion?
App checkout conversion measures the percentage of app sessions that result in a checkout, while webstore checkout conversion measures the percentage of webstore sessions that result in a checkout.
How is product-level checkout conversion calculated?
Product-level conversion measures sessions that visit a product detail page and result in a checkout for that specific product.
How is collection-level checkout conversion calculated?
Collection-level conversion measures sessions that visit a collection page and result in a checkout for an item within that collection.
What filters are available for product-level data?
Product-level data can be filtered by date, SKU, brand, category, and product type.
What filters are available for collection-level data?
Collection-level data can be filtered by date and collection.
When does Checkout Conversion Insights data begin?
Checkout Conversion Insights data is available starting September 1, 2025.
Does Checkout Conversion Insights include all checkouts?
No. The dashboard does not include checkouts for Pre-Authorization or Split Orders.
How is a session defined?
On the app, a session ends after 30 minutes of inactivity. On the webstore, a session ends at midnight CT.
What time zone does Checkout Conversion Insights use?
All dates and times in Checkout Conversion Insights are reported in Central Time (CT).
Can I filter checkout conversion by mobile platform?
Yes. In the Overall Checkout Conversion Rate section, you can select Android or iOS to filter the data by platform.
Can I export Checkout Conversion Insights data?
Yes. Use the three-dot menu and select Download data to export the selected data set as a CSV file.
Can I view the data in a larger format?
Yes. Select View from the three-dot menu to expand the data set.
How do I refresh Checkout Conversion Insights data?
Open the three-dot menu and select Clear cache & refresh to refresh the displayed data.