CommentSold's welcome email automation automatically sends a welcome email to new shoppers when they register with your shop. Learn how to activate the Welcome New Customers automation, customize your welcome message, test your email, and encourage first-time purchases with shop information, app links, and discount codes.
Use the table of contents below to navigate to specific sections of this article:
- How a Welcome Email Automation Benefits Your Shop
- Important to Know
- Enable Your Welcome Email Automation
- Customize Your Email Message
- What Your Shopper Experiences
- FAQs
How a Welcome Email Automation Benefits Your Shop
- Automatically reach out to new shoppers with a warm, welcoming message.
- Start building rapport and trust with your new shopper almost immediately.
- Customize the message to reflect the voice and personality of your shop.
- Provide shoppers with important information about your shop.
- Offer a discount to incentivize the shopper to make their first purchase.
Important to Know
- Discount codes included in marketing emails are system-generated and sent to customers via automated emails. Codes follow a standard format (e.g., 123SAVE, 8FIRST).
- Disabled codes remain active for customers who received them before deactivation.
- Automated emails with codes cannot be resent.
- Codes are unique to each customer and must be used with their account.
- Codes become inactive if the customer makes a purchase before using them.
Enable Your Welcome Email Automation
- Hover over the side menu of your CommentSold dashboard, then select Setup.
- Select Marketing Automation from the options at the top of the page.
- Choose your Shopping Destination from the drop-down at the top of the page. This tells CommentSold where to link the shopper to in the email (i.e., the shopper's account page or your webstore).
- Note: This setting affects all automations listed on this page.
- Locate Welcome New Customers in the One-Time Campaigns section.
- Select the Inactive toggle to the far right of the automation.
Customize Your Email Message
The next step is to create your welcome message. We strongly recommend you use this space to really show off your brand and tell your shoppers why shopping at your shop is something they'll enjoy.
With a welcome automation email, you can:
- Educate your shoppers on your shop, what you sell, and/or your mission.
- Let shoppers know what they can expect from your live sales (i.e., Our models will always give you the deets on product fit).
- Tell shoppers about your shipping offers (i.e., We offer FREE and FAST shipping on orders over $99).
- If you have a mobile app, link shoppers to where they can download it.
- Give shoppers your support email so they know how to get in touch!
- Write your message copy in the Customize Email field. You can also paste a message you've written in another program.
-
Like emojis? Easily add them to your message by placing your cursor where you'd like the emoji to be, then right-clicking your mouse and selecting Emojis & Symbols.
- Note: Not all emojis are supported in email automation. We recommend you send yourself a test email to ensure that your choice of emojis displays correctly.
- If you don't have a right-click mouse, you can open your emoji keyboard on either a Mac or Windows device.
- Mac: CTRL + ⌘ + Space bar
- Windows: Windows Logo Key + Period (.)
-
Like emojis? Easily add them to your message by placing your cursor where you'd like the emoji to be, then right-clicking your mouse and selecting Emojis & Symbols.
- You can preview the email message by entering your email in the Send Yourself a Test Email field and selecting the Send Test button.
- If everything looks good, select Activate to enable your welcome email automation.
- If you wish to make changes to an existing automation message, you can select Edit Campaign in the bottom-right corner of the automation's section.
Want to know how many welcome emails your shop has sent? Check out the number in the lower-left corner of your activated automation's section.
What Your Shopper Experiences
Email automations are branded with your shop's logo and links. The message you added will appear as the body of the message. Check out the test email we sent ourselves from the above automation.
FAQs
What is a welcome email automation?
A welcome email automation automatically sends a welcome email to a new shopper when they register with your shop.
How do I enable the welcome email automation?
In your CommentSold dashboard, go to Setup > Marketing Automation. Choose your shopping destination, locate Welcome New Customers under One-Time Campaigns, and select the Inactive toggle to begin setting up the automation.
What is the shopping destination setting?
The shopping destination determines where links in your automated emails direct shoppers, such as their account page or your webstore. This setting affects all automations listed on the Marketing Automation page.
How do I customize my welcome email?
Locate the Customize Email field in the welcome automation and enter your message. You can introduce your shop, explain what you sell, share shipping offers, link to your mobile app, and provide your support email.
Can I preview my welcome email before activating it?
Yes. Enter your email address in the Send Yourself a Test Email field and select Send Test. Review the email to confirm that the content and formatting display correctly.
How do I activate or edit my welcome email?
After reviewing your message, select Activate to enable the automation. To change an existing message, select Edit Campaign in the automation section.
How long does it take for welcome emails to start sending?
After you activate the automation, it may take up to 24 hours for emails to start sending.
Can I include discount codes in my welcome email automation?
Yes. Discount codes included in marketing emails are system-generated and sent to customers through automated emails. Each code is unique to the customer and must be used with their account.
What happens if I disable a discount code?
Codes that customers received before you disabled them remain active. However, a code becomes inactive if the customer makes a purchase before using it.
Can I resend an automated email containing a discount code?
No. Automated emails containing discount codes cannot be resent.
How can I check how many welcome emails my shop has sent?
Once the automation is activated, check the number displayed in the lower-left corner of its section.
Are emojis supported in welcome emails?
Some emojis may not display correctly in automated emails. Send yourself a test email to confirm that your selected emojis render as expected.