CommentSold's First Purchase Discount email automation automatically sends a coupon code to shoppers who registered with your shop within the last seven days but haven't made a purchase. Learn how to activate the automation, customize your email, offer a percentage discount or free shipping, exclude product collections, and track email performance and revenue.
Use the table of contents below to navigate to specific sections of this article:
- How a First Purchase Discount Email Automation Benefits Your Shop
- Important to Know
- Enable Your First Purchase Discount Email Automation
- Customize Your Email Message
- What Your Shopper Experiences
- FAQs
How a First Purchase Discount Email Automation Benefits Your Shop
- Automatically reach out to newly registered shoppers with an incentive to make their first purchase.
- Continue to build rapport and trust with your customers.
- Customize the message to reflect the voice and personality of your shop.
Important to Know
- Discount codes included in marketing emails are system-generated and sent to customers via automated emails. Codes follow a standard format (e.g., 123SAVE, 8FIRST).
- Disabled codes remain active for customers who received them before deactivation.
- Automated emails with codes cannot be resent.
- Codes are unique to each customer and must be used with their account.
- Codes become inactive if the customer makes a purchase before using them.
Enable Your First Purchase Discount Email Automation
- Hover over the side menu of your CommentSold dashboard, then select Setup
- Select Marketing Automation from the options at the top of the page.
- Choose your Shopping Destination from the drop-down at the top of the page. This tells CommentSold where to link the shopper to in the email (i.e., the shopper's account page or your webstore).
- Note: This setting affects all automations listed on this page.
- Locate First Purchase Discount in the One-Time Campaigns section.
- Enable the toggle to the far right of the automation.
Customize Your Email Message
The next step is to create your first purchase discount message. We strongly recommend you use this space to really show off your brand and tell your shoppers why shopping at your shop is something they'll enjoy.
- Write your message copy in the Customize Email field. You can also paste a message you've written in another program
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Like emojis? Easily add them to your message by placing your cursor where you'd like the emoji to be, then right-clicking your mouse and selecting Emojis & Symbols.
- Note: Not all emojis are supported in email automation. We recommend you send yourself a test email to ensure that your choice of emojis displays correctly.
- If you don't have a right-click mouse, you can open your emoji keyboard on either a Mac or Windows device.
- Mac: CTRL + ⌘ + Space bar
- Windows: Windows Logo Key + Period (.)
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Like emojis? Easily add them to your message by placing your cursor where you'd like the emoji to be, then right-clicking your mouse and selecting Emojis & Symbols.
- Select your Offer Type.
- Percentage Discount. Offers a fixed percentage off of the first purchase order subtotal.
- Free Shipping. Waives the cost of shipping on the first purchase order.
- If offering a percentage discount, enter the value in the Coupon Percentage field.
- If you wish to exclude certain collections from receiving the discount, select those collections from the Exclude Product Collections field. Select the field to view a drop-down of options.
- You can preview the email message by entering your email in the Send Yourself a Test Email field and selecting the Send Test button.
- If everything looks good, select Activate to enable your first purchase discount email automation.
- If you wish to make changes to an existing automation message, you can select Edit Campaign in the bottom-right corner of the automation's section.
Want to know how your first purchase discount email has performed? You can view the number of emails sent as well as the amount of revenue generated from first purchase discount offers in the lower-left corner of your activated automation's section. We calculate the conversion rate as the (# of emails sent) * (# of discounts redeemed) / 100.
What Your Shopper Experiences
Email automations are branded with your shop's logo and links. The message you added will appear as the body of the message. Check out the test email we sent ourselves from the above automation.
FAQs
Who receives the First Purchase Discount email?
Shoppers who registered with your shop within the last seven days and haven't made a purchase are eligible to receive the email.
What types of offers can I include in the email?
You can offer either a Percentage Discount on the first purchase order subtotal or Free Shipping on the first purchase order.
Can I exclude certain products from the discount?
Yes. In the automation settings, use the Exclude Product Collections field to select collections that shouldn't receive the discount.
How do I enable the First Purchase Discount email automation?
In your CommentSold dashboard, go to Setup > Marketing Automation. Choose your shopping destination, locate First Purchase Discount under One-Time Campaigns, and enable the toggle.
What does the shopping destination setting do?
It determines where links in the automated email direct shoppers, such as their account page or your webstore. The setting affects all automations listed on the Marketing Automation page.
Can I preview the email before activating it?
Yes. Enter your email address in the Send Yourself a Test Email field and select Send Test. Review the message before selecting Activate.
How long does it take for emails to start sending?
After activation, it may take up to 24 hours for emails to start sending.
Can I edit an existing First Purchase Discount email?
Yes. Select Edit Campaign in the bottom-right corner of the automation's section to make changes to the message.
How do I track the performance of my First Purchase Discount email?
In the activated automation's section, check the lower-left corner for the number of emails sent and the revenue generated from first purchase discount offers.
Are discount codes unique to each shopper?
Yes. Discount codes are system-generated, unique to each customer, and must be used with that customer's account. Codes become inactive if the customer makes a purchase before using them.
What happens when I disable a discount code?
Codes already sent to customers remain active even after you disable them. Automated emails containing discount codes cannot be resent.
What else should I disable if I turn off this email automation?
If your shop has a CommentSold mobile app, also disable the First Purchase Discount push notification on the Notifications Templates tab of your Mobile App page.
Are emojis supported in automated emails?
Not all emojis are supported. Send yourself a test email to confirm that your selected emojis display correctly.