Want to create engaging short-form content that both entertains shoppers and drives conversions? Link your CommentSold products to your Instagram Reels!
With a CommentSold and Instagram connection, you can create shoppable Instagram Reels where all shoppers need to do is comment "SOLD" + their desired variants (e.g., size, color, etc) to cart the product. Your shop will send the shopper a direct message (DM) with a link to checkout.
All you need to get started is:
- Your Instagram account connected to CommentSold.
- The Autolink to Post toggle enabled on your Social Setup page (optional).
Create Your Instagram Reel
|
A shoppable Instagram Reel needs 4 things:
|
Link Your Reel to the Product
Linking makes your Reel shoppable, and you've got two options: autolinking and manually linking. We walk through both methods in the tabs below.
To autolink your Reel to CommentSold, ensure you’ve enabled the Autolink to Post toggle enabled on your Social Setup page.
|
Step 1: Create a New CommentChat Flow
- Hover over the side menu in your CommentSold dashboard.
- Locate and select CommentChat.
- Select Create Chat Flow in the top-right corner of the page.
Step 2: Select Social Account and Post Type
- Enter a name for your CommentChat flow in the Flow Name field. This name helps you differentiate this flow from others in your list of flows.
- In the Connect Your Account section, use the drop-down to select which Instagram this CommentChat is for.
- Next, choose the type of post to link the CommentChat to:
- The next post created on this account. This option will link the CommentChat flow to the next post or Reel posted to the selected account. It will not link to the next post if the post is a live sale. You must create the next post within 48 hours or the CommentChat flow will be deactivated.
- An existing post. This option will launch a selection panel that will allow you to choose which existing post or Reel to link to CommentChat flow to.
Step 3: Create Public Reply Responses
- Enter your Comment Trigger Words in the field provided.
- You can pick up to three trigger keywords. Separate keywords with a comma.
- We encourage you to use different words with each post to create a new and exciting commenting and shopping experience.
- Trigger words are not case-sensitive, so variations like "sold," "Sold," and "SOLD" are treated the same.
- Avoid using trigger words that are similar to your shop’s handle name, as this could result in sending unintended DMs to your customers.
- Enter at least three Public Comment Responses in the fields provided.
- Create responses that read conversational and have a personal feel to it
- CommentChat will choose from these options at random when replying to a comment containing a keyword.
- To add an additional response, select Add Response. You can customize up to 5 responses.
Step 4: Set Message Destination
- In the Select a Product field, search for the product you wish to link to in your DM. You can search by brand name, product name, or SKU.
- Once you locate the product, select the product tile. You’ll see a Selected frame around the tile.
Can I only link to a product? At this time, you’re only able to link a product in DMs. Selecting the link will take the shopper to your website. Soon we will have additional destination options, including the ability to direct followers to a specific URL.
Step 5: Customize DM Response
Your DM Response is the message a follower will receive via their DMs when they comment the keyword on your post or Reel.
As you customize your response, your changes will update the preview to the right of the fields.
- Enter the text for your DM message in the Message Text field.
- Enter what you’d like to appear as your button text. This is your “call to action” and the link button a follower will tap to be redirected to the product page
- Select Save Chat Flow to save your chat flow.
Your Messenger Response is the message the commenter will receive via their Messenger when they comment the keyword on your post.
As you customize your response, your changes will update the preview to the right of the fields.
Once you have set up the CommentChat flow, go to your Instagram account and post the reel.Want More? Check These Out:
- Go Live on Instagram. Learn how you can broadcast your live sale to your Instagram followers.
- Sell Products Using Shoppable Instagram Stories. Learn how to link products in Instagram stories so shoppers can comment to cart the product.
- Reduce Spam in Instagram Comments. Learn how you can filter out bot comments in posts and live broadcasts using keywords.