In this article, you'll learn:
- How to create conversation prompts for Instagram DMs with new followers and shoppers.
About Instagram Ice Breakers
Instagram Ice Breakers allow retailers and other brands using Instagram to suggest up to four question prompts that a user can choose when entering the retailer or brand's direct messages (DMs) for the first time.
When a user taps a question, they'll receive an instant response from the retailer in the form of an automatic reply. Ice Breakers are fully customizable, so retailers can use unique questions and answers to lead the conversation in any direction they'd like! For example, Ice Breakers are a great place to include important links such as your webstore URL, mobile app deep links, Facebook group URL, etc.
Ice Breakers will only appear in DMs when a shopper engages via the Instagram app—they will not appear for DMs viewed via a desktop or tablet browser. Additionally, Ice Breakers will no longer show once a user engages with your business via DMs. For this reason, some retailers limit their ce breakers to a single, most valuable question and answer as users cannot navigate back to the prompts to read alternative answers.
How Instagram Ice Breakers Benefit Your Business
- Prompt Instagram users with common questions and provide them with answers.
- Customize Ice Breakers to match the goals of your business (e.g., drive users to your mobile app, give instructions for shopping live sales, etc.)
- Instantly start building rapport with users through engagement.
Set Up Instagram Ice Breakers
- Select Social Setup in the side menu of your CommentSold dashboard.
- Select Instagram from the options listed at the top of the page.
- Scroll and locate the Ice Breakers section.
- Enter a Question and corresponding Response in the fields provided.
- Select Set Ice Breakers to save your ice breakers.
- Go Live on Instagram. Learn how to go live on Instagram as part of the CommentSold live selling process.
- Post Products to Instagram. Learn the various ways you can create a shoppable post on your Instagram feed.
- Selling Through Instagram Stories. Learn how to create shoppable Instagram stories where shoppers can comment "SOLD" and purchase from the app.