Want to create engaging Instagram stories that your followers can shop?
With a CommentSold and Instagram connection, you can create shoppable Instagram stories where all shoppers need to do is comment "SOLD" + their desired variants (e.g., size, color, etc) to cart the product. Your shop will send the shopper a direct message (DM) with a link to checkout.
All you need to get started is:
- Your Instagram account connected to CommentSold.
- The Autolink to Post toggle enabled on your Social Setup page (optional).
Design Your Shoppable Instagram Story
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A shoppable Instagram story needs 4 things:
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Link Your Story to the Product
Linking makes your story shoppable, and you've got two options: autolinking and manually linking. We walk through both methods in the tabs below.
Verify that your post linked correctly by selecting Post in the side menu of your CommentSold dashboard. It will appear in the Instagram Stories tab.
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- Create your story on Instagram. Make sure it contains:
- Instructions for how to cart ("Comment SOLD and your size to cart this tee!")
- Available variants
- Select Your Stories to post the story to your Instagram account.
- In CommentSold, select Posts in the side menu.
- Locate the Instagram story you just posted.
- Select Link to Post.
- On the pop-up, locate the post on the Page and/or Group tab.
- Select Link.
Bonus: Create Exclusive Stories with "Close Friends" Feature
Instagram's "Close Friends" feature lets you create curated stories that will only appear for an exclusive group of pre-selected Instagram followers. This gives you a tremendous advantage when you want to target a specific audience, such as your biggest spenders (VIPs) and top engagers.
Learn how to create your Close Friends list here.
- Create your story on Instagram. Make sure it contains:
- Instructions for how to cart ("Comment SOLD and your size to cart this tee!")
- Available variants
- Select Close Friends to post the story to your Close Friends list.
- Switch to your personal Instagram account and tap into your business Instagram stories.
- Comment Sold (+ variant information) on the story.
- In CommentSold, select Posts in the side menu.
- Locate your Close Friends Instagram story.
- Select Link to Post
- On the pop-up, locate the post on the Page and/or Group tab.
- Select Link.
Once you link your "Close Friends" post, CommentSold will capture all present and future SOLD comments, cart the products for each shopper, and send a DM with checkout details.
Want More? Check These Out:
- Go Live on Instagram. Learn how you can broadcast your live sale to your Instagram followers.
- Create Instagram Ice Breakers. Learn how to create support prompts to help shoppers who message your shop on Instagram for the first time.
- Reduce Spam in Instagram Comments. Learn how you can filter out bot comments in posts and live broadcasts using keywords.