Click on any of the images or GIFs in this article for a closer look.

Want to create engaging Instagram stories that your followers can shop?

With a CommentSold and Instagram connection, you can create shoppable Instagram stories where all shoppers need to do is comment "SOLD" + their desired variants (e.g., size, color, etc) to cart the product. Your shop will send the shopper a direct message (DM) with a link to checkout.

All you need to get started is:

Design Your Shoppable Instagram Story

A shoppable Instagram story needs 4 things:

  1. An image or video! Showcase that product in the best light, whether it's a product photo or a model showing it off.
  2. Variant options. Shoppers need to know what their options are! Let them know what colors, sizes, etc. they can choose from.
  3. Instructions for shopping. Let shoppers know how to comment. Something simple like "Comment SOLD and your size to cart this tee!" does the trick.
  4. The product SKU. This is key if you're autolinking (more on that below). The SKU lets CommentSold read shopper SOLD comments and cart the correct product.







Link Your Story to the Product

Linking makes your story shoppable, and you've got two options: autolinking and manually linking. We walk through both methods in the tabs below.

Autolink Your Story Manually Link Your Story
  1. Create your story on Instagram.
  2. Make sure your story contains:
    • Instructions for how to cart ("Comment SOLD and your size to cart this tee!")
    • Available variants
    • The product SKU in the following format: #[ProductSKU]. For example, #skuJ1235 or #AD1234.
  3. Select Your Stories to post the story to your Instagram account.

Verify that your post linked correctly by selecting Post in the side menu of your CommentSold dashboard. It will appear in the Instagram Stories tab.








Bonus: Create Exclusive Stories with "Close Friends" Feature

Instagram's "Close Friends" feature lets you create curated stories that will only appear for an exclusive group of pre-selected Instagram followers. This gives you a tremendous advantage when you want to target a specific audience, such as your biggest spenders (VIPs) and top engagers.

Learn how to create your Close Friends list here.

  Read me! Once you create a "Close Friends" story, you will need to comment "SOLD" using your personal account before you can manually link the story in CommentSold. Please add your personal account to your "Close Friends" list so you can see the story.

  1. Create your story on Instagram. Make sure it contains:
    • Instructions for how to cart ("Comment SOLD and your size to cart this tee!")
    • Available variants
  2. Select Close Friends to post the story to your Close Friends list.
  3. Switch to your personal Instagram account and tap into your business Instagram stories.
  4. Comment Sold (+ variant information) on the story.
  5. In CommentSold, select Posts in the side menu.
  6. Locate your Close Friends Instagram story.
  7. Select Link to Post
  8. On the pop-up, locate the post on the Page and/or Group tab.
  9. Select Link.

Once you link your "Close Friends" post, CommentSold will capture all present and future SOLD comments, cart the products for each shopper, and send a DM with checkout details.

Want More? Check These Out:

  • Instagram
  • Social Selling
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