Sell Through Insights helps you analyze how products perform during live sales by comparing the inventory available when products are first shown with the units sold and the inventory remaining.
Use the Sell Through tab to identify products you may want to reshow, review inventory performance, and understand which products still have a large quantity available to sell.
Use the table of contents below to navigate to specific sections of this article:
What Is Sell Through Insights?
Sell Through Insights provides performance data for products first scanned during a live sale within the last 45 days. It tracks product sell through from the first time you or a team member scans a product during a live sale.
You can use this data to evaluate:
- How many unique SKUs were introduced during live sales.
- How much inventory was available when those products were first shown.
- What percentage of that inventory has sold.
- How much inventory remains available.
- Which products may be worth featuring again based on when they were last shown, how often they have been shown, and how much inventory remains.
There are four sets of data on your Sell Through tab: Summary Sell Through Current Snapshot, High Priority Sell Through Opportunities, Detailed Sell Through by SKU by Live Week Cohort, and Individual SKU Sell Through Drill Down. We walk through these data sets on the below tabs.
Your Sell Through Snapshot consists of 4 key performance indicators (KPIs) displayed at the top of your page, and two graphs.
| Data Set | Information Displayed | How You Can Use It |
| Total Unique SKUs | This KPI displays the total number of unique product SKUs scanned for the first time during a live sale in the last 45 days. | Track new product intros. Know at-a-glance how many new products you are introducing to your live sale shoppers in a 45-day window. |
| Starting Quantity of Items | This KPI displays the beginning number of inventory units for all unique SKUs scanned for the first time during a live sale in the last 45 days. | Identify starting inventory levels. Knowing the total inventory units available for unique SKUs helps you calculate their sell through. |
| Current Sell Through % | This KPI displays the total product units sold divided by the starting quantity as a percentage. |
Know if product is moving. A high sell through percentage means inventory you first scanned in the last 45 days is selling. If you feel your percentage is lower than it usually is, you can investigate sell through at the product-level using the tables included on the Sell Through tab. |
| Total Available Items Remaining | This KPI displays the total number of unsold inventory units for those unique SKUs scanned for the first time during a live sale in the last 45 days. | Track sales for unique SKUs. Compare this figure to Starting Quantity of Items to get a feel for how effectively products are selling in that 45-day window. |
| Current Total Units Sold/Available by Live Week Cohort | View a breakdown of the number of inventory units sold (dark blue) and the number remaining (light blue) for products first scanned during a specific week. The points on the line graph reveal the total number of unique SKUs scanned for the first time during a specific week. |
Track sell through over a 6-week period. Gain a high-level view of product sell through for the unique SKUs scanned in a 45-day window. Sell through should trend up, so know at-a-glance whether certain weeks contain products with greater available inventory than sold inventory. |
| Current Sell Through % and Available % by Live Week Cohort | View the percentage of inventory units sold (dark blue) and the percentage of remaining, available inventory (light blue). |
Know which weeks contain products you should reshow. If a week displays a large percentage of available inventory over sold, you can drill into the week in the Detailed Sell Through by SKU section to identify which products you should reshow. Reshow products are those products that haven’t been featured on a live sale more than once and still have a large volume of available inventory. |
Your Sell Through by Quantity Remaining is a single table that highlights products with the highest sell through opportunities.
Some of the key columns to view in this table are:
- # of Times Shown Live. Displays the number of times the product has been shown since it was first scanned in a 45-day window.
- # Days Since Last Shown Live. Displays the number of days since the product was last scanned during a live sale.
- Current Quantity. Displays the current available inventory levels for the product.
- Potential Revenue Opportunity. Displays the potential GMV you stand to make from the available, unsold inventory.
For example, in the above screenshot, we immediately see a high Current Quantity count for the product in row #8. This product has only been shown in 2 live sales, and it’s been 11 days since it was last shown. Most importantly, there is $6,659 in potential revenue outstanding for this product. This tells us we should get this product back on a live sale and brainstorm creative ways or looks we can use to drive sales.
These seven tables display sell through details by product based on when the product was first scanned during a live sale—this week, one week ago, two weeks ago, etc.
Similar to Sell Through Opportunities, key columns to review on this table are:
- # of Times Shown Live
- # Days Since Last Shown Live
- Current Available Quantity
- Current Sell Through %
You can scroll to the right to view a breakdown of the sell through percentage by day (within that week).
The Weekly Sell Through Filtered by SKU graph allows you to view sell through data week-by-week for a specific SKU. For this graph, you’ll need to first define your specific SKU at the top of the page using the Sell Through Visualization (Filter by SKU) field.
Once you select the SKU, select the blue refresh icon in the top-right corner of the page to refresh the graph at the bottom of the page.
When viewing the graph, you can track the sell through of the product since it was first shown live (not to exceed 45 days). If you hover over the bars, you can view the sell through percentage (the total available product divided by the amount sold) over that period of time.
Note: CommentSold defines weeks on a rolling basis. Here is a breakdown of how those weeks are structured:
- This Week. SKUs first shown live 0-6 days ago.
- 1 Week Ago. SKUs first down 7-13 days ago.
- 2 Weeks Ago. SKUs first shown 14-20 days ago.
- 3 Weeks Ago. SKUs first shown 21-27 days ago.
- 4 Weeks Ago. SKUs first shown 28-34 days ago.
- 5 Weeks Ago. SKUs first shown 35-41 days ago.
- 6 Weeks Ago. SKUs first shown 42-45 days ago.
Access Your Sell Through Tab
- Select Insights in the side menu of your CommentSold dashboard.
- Select Sell Through from the options listed at the top of the page.
View and Export Data
You have various options when it comes to viewing and exporting your data. Please note that available options will vary by data set.
Hover Over Data Sets
Hover over graphs to view a snapshot summary of the available data.
Order Data by Column
You can sort any data set column by first hovering over the column header, then selecting the desired action. You can also readjust the width of your columns by hovering over and dragging the dividing line between the column headers.
Export Data
Select the three-dot icon in the top-right corner of the data set to access your export option.
- Download data. Download a .CSV file of the data set to your device.
- Autosize all columns. Automatically resize all columns to fit the data contained displayed.
- Reset all column widths. If you have made adjustments to column widths, quickly reset to the default widths.
- View. Select Expand to launch an expanded display of the specific data set.
- Clear cache & refresh. Refresh the data set to bring in more updated data.
FAQs
How far back does Sell Through Insights track products?
Sell Through Insights displays products first scanned during a live sale within the last 45 days. Products first scanned more than 45 days ago will not appear, even if they have been featured again recently.
What does sell through percentage mean?
Sell through percentage is the total number of units sold divided by the starting quantity, expressed as a percentage. It indicates how much of the starting inventory has sold.
How can I find products to reshow?
Review the weekly cohort graphs to identify periods where a large percentage of inventory remains available. Then use the detailed sell-through data to investigate individual SKUs. Products shown only once with a large amount of inventory remaining may be reshow opportunities.
What do the colors in the inventory graph represent?
In the Current Total Units Sold/Available by Live Week Cohort graph, dark blue represents units sold and light blue represents units remaining and available.
Can I export Sell Through Insights data?
Yes. If the option is available for the data set, select its three-dot menu and choose Download data to download a CSV file.
Why might a product not appear in Sell Through Insights?
A product may not appear if it was first scanned more than 45 days ago. The reporting period is based on the date of the product’s first scan during a live sale, not necessarily the date it was most recently featured.