TikTok Insights in CommentSold lets you review TikTok sales and customer metrics, compare performance across time periods, and export available data. You need an active, connected TikTok integration to access the Insights tab.
If you disconnect TikTok, the TikTok Insights tab disappears. However, your historical data is retained and becomes visible and searchable again if you reconnect the integration.
Use the table of contents below to navigate to specific sections of this article:
- TikTok Insights Data Sets
- Access Your TikTok Insights Tab
- Specify Time Frame
- View and Export Data
- FAQs
TikTok Insights Data Sets
There are five sets of data on your TikTok Insights tab: Metrics for All-Time, Metrics for Last 7 Days, Metrics for Filtered Date Range, Marketing Data, and . We walk through these data sets on the below tabs.
| Data Set | Information Displayed | How You Can Use It |
| Total Orders | Displays the total amount of orders placed via TikTok since you began selling on TikTok via CS. | This data informs you on your lifetime TikTok selling journey. |
| Net Receipts | Displays the total price of goods sold + sales tax and customer-paid shipping - customer coupons or credits since you began selling on TikTok via CS. | This data informs you on your lifetime TikTok selling journey. |
| Average Order Value (AOV) |
Display the average order value (net receipts per order) for items sold on TikTok since you began selling on TikTok via CS. Note: Ideally, you want your Average Order Value (AOV) above $40 per customer. |
If your AOV is under $40, first compare this figure to your AOV for the last 7 days or a particular filtered date range. If those numbers are above $40, no action is needed. If your all-time and time-restricted AOV is under $40, consider incorporating higher priced items in your shoppable posts/TikTok live sales, adding accessories, or creating a "shop the look" stye to increase AOV. |
| Unique TikTok Customers | Displays the number of unique customers who have placed an order with you on TikTok since since you began selling on TikTok via CS. | This data informs you on your lifetime TikTok selling journey. |
These data points include the last 7 full days and does not include metrics from the current, partial day.
| Data Set | Information Displayed | How You Can Use It |
| Total Orders | Displays the total amount of orders placed via TikTok in the last seven days. |
Use this data to identify trends. For example, are there days when you have more orders? Can you identify behaviors that spiked your order total, or did you feature an item that sold very well? Use this information to adjust your selling behavior, such as posting more shoppable posts, going live at a particular time or on a particular day, or featuring a particular item that sold well. |
| Net Receipts | Displays the total price of goods sold + sales tax and customer-paid shipping - customer coupons or credits for the last seven days. |
Use this data to identify trends. For example, are there particular days your net receipts were higher or lower? Can you identify behaviors that caused a change in your net receipts, or did a particular item sell well (or not well)? Use this information to adjust your selling behavior such as featuring or eliminating a particular item, posting more shoppable posts, or going live more frequently. |
| Average Order Value (AOV) |
Displays the average order value (net receipts per order) for items sold on TikTok in the last seven days. Note: Ideally, you want your Average Order Value (AOV) above $40 per customer. |
If your AOV is under $40, consider incorporating higher-priced items into your shoppable posts/live sales, adding on accessories, emphasizing an entire “shop the look” style, or even featuring a best-selling, hot item that is in a higher price range. |
| Unique TikTok Customers | Displays the number of unique customers who have placed an order with you on TikTok in the last seven days. |
Use this data to identify trends. For example, are there days when your unique customer count was higher or lower? Can you identify behaviors responsible for the variations? Use this information to adjust your selling behavior, such as adding an additional live sale or posting more shoppable posts with hot items. |
| Last 7 Days TikTok Net Receipts and Orders | Displays the number of orders and total net receipts from TikTok broken down by day. | Use this data to identify trends and to make sure you are on target with your weekly sales goals. |
| Last 7 Days TikTok Percentage of Total Net Receipts | Displays your net receipts (total price of goods sold + sales tax and customer-paid shipping - customer coupons or credits) from TikTok versus Non-TikTok orders for the last 7 days, broken down by day. | Use this data to evaluate where you are getting your best ROI on your time and to identify behaviors that cause a higher or lower percentage of your total net receipts from TikTok. |
| Last 7 Days TikTok First Time and Repeat Customers | Displays the total number of unique customers versus repeat customers on TikTok for the last 7 days, broken down by day. |
Use this data to determine if you are getting repeat customers on TikTok. If you want to increase the number of repeat customers, encourage your new customers to do a short video TikTok review and tag your shop or consider sending a thank you note to each new customer. NOTE: Because TikTok does not sync email addresses to 3rd parties, including CommentSold, there is no way to identify repeat or existing CommentSold customers outside of the TikTok app. |
Metrics in this section can be filtered by a particular weekly date range. The default date range is for the previous 6 full weeks, but you can choose any amount of time in weeks. Select Update to apply your date range to these data sets.
| Data Set | Information Displayed | How You Can Use It |
| Total Orders | Displays the total amount of orders placed via TikTok within the filtered date range. |
Use this data to identify trends. For example, are there particular weeks you had more orders? Can you identify behaviors that spiked your order total, or did you feature an item that sold very well? Use this information to adjust your selling behavior, such as posting more shoppable posts, going live at a particular time or on a particular day, or featuring a particular item that sold well. |
| Net Receipts | Displays the total price of goods sold + sales tax and customer-paid shipping - customer coupons or credits, for the filtered date range. |
Use this data to identify trends. For example, are there particular weeks your net receipts were higher or lower? Can you identify behaviors that caused a change in your net receipts, or did a particular item sell well (or not well)? Use this information to adjust your selling behavior such as featuring or eliminating a particular item, posting more shoppable posts, or going live more frequently. |
| Average Order Value (AOV) |
Displays the average order value (net receipts per order) for items sold via TikTok within the filtered date range. Note: Ideally, you want your Average Order Value (AOV) above $40 per customer. |
Use this data to identify trends in your AOV. If your Average Order Value is under $40 consistently or for a particular week or period of time, consider incorporating higher-priced items into your shoppable posts/live sales, adding on accessories, emphasizing entire “shop the look” styles, or even featuring a best selling, hot item that is in a higher price range. |
| Unique TikTok Customers | Displays the number of unique customers who have placed an order with you on TikTok within the filtered date range. |
Use this data to identify trends. For example, are there weeks or periods of time where your unique customer count was higher or lower? Can you identify behaviors responsible for the variations? Use this information to adjust your selling behavior, such as adding an additional live sale or posting more shoppable posts with hot items. |
| Weekly TikTok Net Receipts and Orders | Displays the number of orders and total net receipts from TikTok broken down by week, within your chosen filtered date range | Use this data to identify trends and to make sure you are on target with your sales goals for a particular period of time. |
| Weekly TikTok Percentage of Total Net Receipts | Display your net receipts (total price of goods sold + sales tax and customer-paid shipping - customer coupons or credits) from TikTok versus Non-TikTok orders for the filtered date range, broken down by week. | Use this data to evaluate where you are getting your best ROI on your time and to identify behaviors that cause a higher or lower percentage of your total net receipts from TikTok. |
| Weekly TikTok First Time and Repeat Customers | Displays the total number of unique customers versus repeat customers on TikTok within the filtered date range, broken down by week. |
Use this data to determine if you are getting repeat customers on TikTok. If you want to increase the number of repeat customers, encourage your new customers to do a short video TikTok review and tag your shop or consider sending a thank you note to each new customer. |
| Top Selling TikTok Products | Displays a list of your top-selling products on TikTok, in order of popularity, within the filtered date range. It also shows you the Total Number Sold and Total Sales for each item. |
Use this date to determine which products are selling well on TikTok and which are not. Use this data to inform your buying decisions going forward. For example, if you know that Judy Blue mid rise, boot cut jeans are a hot item for you, consider buying more deeply and creating targeted, repeated content around that item. |
| Data Set | Information Displayed | How You Can Use It |
| All Time TikTok Customer Marketing (Not Filterable) | Displays a list of your unique customers from TikTok, with TikTok Customer ID, customer name, and customer address. |
TikTok does not sync customer email addresses with 3rd parties, including CS. However, they do provide the name and shipping address of customers. Our recommendation is that you use this list to send targeted postcards to your TikTok customers with a QR code for downloading your app and a special coupon code for 1st time app purchases (make it something unique to your TikTok shoppers, such as TIKTOK15, so that you can track its usage in CS). |
Ready to export that list? Follow the steps below to generate that .CSV file.
- To download this list as a CSV file, click the three dots to the right of the title,
- Select Advanced Data Options to expand your options.
- Under the Number of Rows to Include field, select All Results.
- Select Download.
Please note: We define Customer Crossover as any customers who FIRST purchased on TikTok ("TT Sourced Customers") and then later made a non-TikTok purchase (e.g., mobile app, website). These crossover customers are identified by matching street address and zip code within their TikTok and non-TikTok customer accounts. Given the nature of the matching process, this may not capture every crossover customer but should provide helpful insights about customer crossover trends and opportunities.
| Data Set | Information Displayed | How You Can Use It |
| All Time Metrics | Displays all-time metrics for you total TikTok Sourced Customers, % of Crossover from Sourced Customers, TikTok Source Customer with Crossover, and Crossover Non-TikTok Net Receipts. |
Know at-a-glance how many customers who made their first purchase via TikTok are making additional purchases through a non-TikTok sales channel (i.e., via your mobile app or website). This can help you evaluate past and future efforts to target and convert these customers. |
| Cumulative TikTok Crossover Customers by Week | Displays a graph that allows you to chart the cumulative growth of TikTok customers who have made additional purchases via non-TikTok sales channels (i.e., via your mobile app or website). |
Identify whether you are continuing to grow your number of crossover customers. Ideally, this number continues to increase, but if there is a decrease, drill into the weeks to determine factors. If you experience a plateau, consider marketing efforts that target your TikTok customers and incentivize a second purchase on your CS sales channels (e.g., include a card in their order with an app-only discount for their next order). |
| Cumulative TikTok Crossover Customers as % of Total TikTok Sourced Customers | Displays the percentage of crossover customers of total TikTok customers over time. |
Know which weeks yielded a higher percentage of crossover customers, and try to identify any marketing efforts or trends during that time that could've contributed to that higher number. If possible, replicate those efforts if the timing or situation makes sense for your shop. |
| Non-Crossover TikTok Sourced Customers | Displays the percent of TikTok customers that have made additional purchases via non-TikTok sales channels. If available, will also show this percentage broken out by the number of orders crossover customers have placed. |
See at-a-glance the percentage of crossover customers. A breakdown by number of orders can help you determine whether efforts to convert these customers to long-term customers are successful, or if you need to re-evaluate your methods. |
| Crossover TikTok Sourced Customers |
Displays a list of customers identified as crossover customers (meaning they placed their first over via TikTok and subsequent orders via a non-TikTok sales channel). Customers are matched based on address and zipcode data. |
Export a list of crossover customers for marketing purposes. Create retargeting campaigns and look-alike audiences for advertising on other platforms. |
Access Your TikTok Insights Tab
- Select Insights in the side menu of your CommentSold dashboard.
- Select TikTok from the options listed at the top of the page.
Specify Time Frame
For the Metrics for Filtered Date Range data points, you'll need to specify the time frame for the data you wish to view.
- Select the Date Range field at the top of the page to expand your filter options.
- Adjust the time frame as needed using the fields provided.
- Select Update in the top-right corner of the page to apply your new date range to the Metrics for Filters Date Range data points.
View and Export Data
You have various options when it comes to viewing and exporting your data. Please note that available options will vary by data set.
Hover Over Data Sets
Hover over graphs to view a snapshot summary of the day or time frame.
Order Data by Column
You can sort any data set column by first hovering over the column header, then selecting the desired action. You can also readjust the width of your columns by hovering over and dragging the dividing line between the column headers.
Export Data
Select the three-dot icon in the top-right corner of the data set to access your export option.
- Download data. Download a .CSV file of the data set to your device.
- Autosize all columns. Automatically resize all columns to fit the data contained displayed.
- Reset all column widths. If you have made adjustments to column widths, quickly reset to the default widths.
- View. Select Expand to launch an expanded display of the specific data set.
- Clear cache & refresh. Refresh the data set to bring in more updated data.
FAQs
How do I access TikTok Insights in CommentSold?
Go to Insights in your CommentSold dashboard and select TikTok.
Why can't I see the TikTok Insights tab?
Your shop must have an active, connected TikTok integration to view TikTok Insights.
What happens to my TikTok Insights data if I disconnect TikTok?
The TikTok Insights tab disappears while the integration is disconnected, but your historical data is retained. If you reconnect TikTok later, your previous data becomes visible and searchable again.
What data sets are available in TikTok Insights?
TikTok Insights includes Metrics for All-Time, Metrics for Last 7 Days, Metrics for Filtered Date Range, Marketing Data, and TikTok Crossover.
How do I view TikTok metrics for a specific date range?
Select Date Range, adjust the dates, and select Update.
What does Net Receipts mean in TikTok Insights?
Net Receipts is the total price of goods sold, plus sales tax and customer-paid shipping, minus customer coupons or credits.
What is Average Order Value (AOV)?
AOV is net receipts per order for items sold on TikTok through CommentSold.
How do I export TikTok Insights data?
Select the three-dot menu in the top-right corner of a data set and choose Download data. The data is downloaded as a CSV file.
Can I sort or resize columns in TikTok Insights?
Yes. Hover over a column header to access sorting options. Drag the divider between column headers to resize columns.
How do I refresh a TikTok Insights data set?
Open the data set's three-dot menu and select Clear cache & refresh, if that option is available.