Enable and Send Live Sale Notifications via Messenger

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  In this article, you'll learn:

  • How to enable opportunities for shoppers to opt into Messenger notifications.
  • How to send a Messenger notification for a live sale.
  • How to manually send a Messenger notification.

About Messenger 


Messenger is an instant messaging Facebook feature that connects users to their friends, family, and favorite businesses.

Previously, shops could only send a shopper a message within 24 hours of the shopper interacting or commenting on a live sale. Shops would then need to wait for the shopper to interact with another live sale in order to send another message.

Now, shops can send opted-in shoppers a message once every 22 hours regardless of whether or not the shopper interacted with a recent live sale.

How Sending Notifications via Messenger Benefits Your Shop


  • Boost live sale views with timely notifications and a link to view the sale.
  • Offer giveaways and/or special promotions using manual notification blasts.
  • Send daily messages to build relationships, increase shopper engagement, and improve viewership.

Before You Get Started


Before you get started sending notifications via Messenger, we want to highlight a few key elements of this feature:

  • You must go live and/or post as your Facebook page (not your personal profile) for shoppers to be able to opt-in for notification via comments. Learn how to enable the Go Live as Your Page Instead of Profile here.
  • While you can send as many live sale or manual notifications as you like, a shopper will only receive one message within a 22-hour window. For this reason, we recommend being strategic about when you send a notification via Messenger and for which sales you send a notification.
  • Shoppers control the opt-in and opt-out process for notifications via Messenger. Learn more about how shoppers can opt-in for Messenger notifications here.
  • Facebook only opts a shopper into Messenger notifications for six (6) months. A shopper will need to re-subscribe to notifications to keep receiving them.

Enable Opt-In for Messenger Notifications


Shoppers need to opt-in to receive Messenger notifications from your shop. You can create multiple opt-in opportunities by enabling the below settings in CommentSold.

  1. Select Social Setup in the side menu of your CommentSold dashboard.
  2. Select Facebook Messenger from the options listed at the top of the page.
  3. Locate Opt-In Keyword for Messenger Live Notifications and toggle the setting to Enabled.
    • Keyword. You can customize the keyword a shopper can comment with on a live sale post or linked product post to opt into Messenger notifications. We recommend you use a single word to minimize shopper error. Keywords are not case-sensitive. 
  4. Locate Opt-In URL for Messenger Live Notifications and select the Copy icon. This URL will take Facebook shoppers to Messenger where they can opt-in to notifications.
    • Where can I paste the URL? You can include this link in Facebook posts, email campaigns, and/or SMS campaigns.
  5. Locate Send an Opt-In Message to Shoppers Who Interact with Facebook Live Posts and toggle the setting to Enabled.
    • What does this do? If a shopper comments on a live sale post with a non-SOLD comment, they'll receive an opt into notification message via Messenger after the sale ends.

Send Notifications via Messenger


You can send a notification via Messenger in two ways: as your shop is going live and manually as a notification blast.

Send When Going Live Manually Send a Notification Blast

The third step of going live with CommentSold requires you to specify where you wish to go live and allows you to send notifications to your shoppers. For example, if you are going live on your Facebook page and/or webstore, you can send a notification via Messenger to all shoppers who have opted in to receive these messages.

  1. Complete Steps 1 and 2 of Going Live with CommentSold.
  2. Locate the Real-Time Comments section on the right side of your overview, and select Choose Where to Go Live.
  3. Choose whether to Go Live Normally.
  4. Select Shop Name [Page] and/or Live on the Web. Messenger notifications can only send if you've selected one or both of these options.
    • If going live on your Facebook page and webstore, the notification will contain a link to the Facebook live sale post.
    • If you are only going live on your webstore, the notification will contain a link to your webstore.
  5. Scroll down to the Messenger Text field. Enter your desired notification message here.

You can view how any opted-in subscribers will receive the live sale notification in the summary at the bottom of the pop-up. Remember that this number isn't all subscribers. It will only reflect those subscribers who haven't received a Messenger notification from your shop in the last 22 hours.

Got Questions? We've Got Answers!


  • Is this approved by Facebook or is it risky for us to use? We worked closely with Facebook for this feature and built it to fit within their boundaries. Sending live sale and manual notification blasts will not place your shop in jeopardy for sending additional messages or posting as expected.

  • How often can I send live notifications? While you can send multiple notifications a day, shoppers can only receive a single notification once every 22 hours. For this reason, we recommend you only send notifications for important live sales to ensure your notification has the largest reach.

  • Does my post or live sale need to be linked for CommentSold to read live comments? Yes, you'll need to link a product, post, or live sale in CommentSold for the system to read shopper's opt-in comments. Learn more about linking products and posts here.

  • How can I opt a shopper out of notifications? Only the shopper can opt themselves in or out of receiving Messenger notifications as this is done within Messenger. Learn about the shopper opt-in and opt-out process here.

Learn More


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