Eager to gain a better understanding of customer acquisition, conversion, and purchase history?
Your Customer Insights tab helps you identify opportunities to strategically target your marketing efforts, such as focusing efforts on customer acquisition through a specific sales channel (e.g., your mobile app).
Customer Insights Data Sets
Your Customer Insights tab houses 7 different data sets. We review each of these below.
| Data Set | Information Displayed | How You Can Use It |
| Weekly Distinct Customer Count | Displays the number of individual customers who placed an order during a particular week (or defined time frame). |
Identify dips and jumps in order volume. You want to see this metric remain stable or grow. If this figure dips, brainstorm ways to encourage purchases from your existing customer base. You can also compare this metric week over week, month over month, or year over year to identify gaps to identify trends (dips and jumps) and troubleshoot causes. |
| Monthly Distinct Customer Count | Displays the number of individual customers who placed an order per month (or defined time frame). |
Identify dips and jumps in order volume. You want to see this metric remain stable or grow. If this figure dips, brainstorm ways to encourage purchases from your existing customer base. You can also compare this metric week over week, month over month, or year over year to identify gaps to identify trends (dips and jumps) and troubleshoot causes. |
| Weekly First Time Customers | Displays the number of first-time customers in a particular week (or defined time frame), as well as the total GMV generated by those customers. |
Monitor your customer acquisition efforts. You want this metric to stay stable but ideally grow. Growth indicates success with the acquisition methods you are using (e.g. ads or promotions on social, etc.). If this metric falls, consider your current efforts, what you could change, or if you should try a new acquisition method. |
| # of Orders in First 30 Days | Displays the number of times a new customer ordered within their first 30 days, broken down by month. |
Target customers for repeat purchases. Your goal is to increase overall number of purchase. If customers only order once, spin up an email campaign to target those one-time purchasers with best-selling product recommendations and/or offer a Free Shipping window that gives customers free shipping on a second order if placed within a certain time frame. |
| # of Orders in First 30 Days % | Displays the percentage of orders coming from customers' 1st, 2nd, 3rd, 4th, etc purchases within their first 30 days. |
Monitor repeat purchasing trends. Ideally, you’d like to see customers make more than one purchase within their first 30 days. If you find that the majority of your customers are only ordering once during their first 30 days, you can target your marketing to this group to encourage repeat purchases. |
| Orders per Customers in Their First 90 Days |
Displays the number of orders customers placed within their first 90 days. |
Track order volume of first-time customers over 90 days. Ideally, you want to see customers make 5+ purchases in their first 90 days. If you find the majority of your customers are ordering less than 5 times in their first 90 days, you can target this group to encourage repeat purchases. |
| Average Order Value (AOV) | Displays the average order value of 1st, 2nd, and 3rd orders by month. |
Know when to add cross-sell opportunities to your business. Ideally, you want your Average Order Value (AOV) above $40 for all customers. If overall AOV falls below $40 per order, consider:
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Access Your Customer Insights Tabs
- Select Insights in the side menu of your CommentSold dashboard.
- Select Customers from the options listed at the top of the page.
Specify Time Frame
You can specify which time frame for which you wish to view data. Select the Snapshot Date button at the top of the tab to access your options.
- Presets. Select a time frame from a list of preset options, such as Yesterday, Last 14 Days, and Year to Date.
- Custom. Define a custom date range using a calendar picker that allows you to select a start and end date.
Once you select a time frame, select the blue update arrow in the top-right corner of the tab.
View and Export Data
You have various options when it comes to viewing and exporting your data. Please note that available options will vary by data set.
Hover Over Data Sets
Hover over graphs to view a snapshot summary of the day or time frame.
Export Data
Select the three-dot icon in the top-right corner of the data set to access your export option.
- Download data. Download a .CSV file of the data set to your device.
- View. Select Expand to launch an expanded display of the specific data set.
- Clear cache & refresh. Refresh the data set to bring in more updated data.
