Eager to gain a better understanding of customer acquisition, conversion, and purchase history?
Your Customer Insights tab helps you identify opportunities to strategically target your marketing efforts, such as focusing efforts on customer acquisition through a specific sales channel (e.g., your mobile app).
Customer Insights Data Sets
Your Customer Insights tab houses 7 different data sets. We review each of these below.
| Data Set | Information Displayed | How You Can Use It |
| Unique Customers | Displays the number of individual customers who placed an order during a selected time frame (daily, weekly, or monthly). |
Identifying dips or spikes that may indicate shifts in customer behavior. If the count decreases, consider strategies to re-engage your customer base. Compare this metric across different periods (day-over-day, week-over-week, or month-over-month) to spot patterns and troubleshoot potential causes. |
| First Time Customers | Displays the number of first-time customers within a selected time frame (daily, weekly, or monthly), along with the total GMV generated by those customers. |
Monitor your customer acquisition efforts. An increase indicates success with your acquisition strategies (e.g., ads, promotions, or social media efforts). If this metric declines, evaluate your current approach and consider adjustments or new methods to attract more first-time shoppers. |
| First Time Customers Product Revenue by Order Source | Displays product revenue from first-time customers by order source (daily, weekly, or monthly). |
See which sales channels drive new customer purchases and track revenue shifts.
If certain sources lag, adjust promotions or engagement strategies to attract more first-time buyers. |
| # of Orders in First 30 Days |
Displays the number of times a new customer ordered within their first 30 days, broken down by month. *Does not include split orders |
Target customers for repeat purchases. Your goal is to increase overall number of purchase. If customers only order once, spin up an email campaign to target those one-time purchasers with best-selling product recommendations and/or offer a Free Shipping window that gives customers free shipping on a second order if placed within a certain time frame. |
| # of Orders in First 30 Days % |
Displays the percentage of orders coming from customers' 1st, 2nd, 3rd, 4th, etc purchases within their first 30 days. *Does not include split orders |
Monitor repeat purchasing trends. Ideally, you’d like to see customers make more than one purchase within their first 30 days. If you find that the majority of your customers are only ordering once during their first 30 days, you can target your marketing to this group to encourage repeat purchases. |
| Orders per Customers in Their First 90 Days |
Displays the number of orders customers placed within their first 90 days. *Does not include split orders |
Track order volume of first-time customers over 90 days. Ideally, you want to see customers make 5+ purchases in their first 90 days. If you find the majority of your customers are ordering less than 5 times in their first 90 days, you can target this group to encourage repeat purchases. |
| Average Order Value (AOV) | Displays the average order value of 1st, 2nd, and 3rd orders by month. |
Know when to add cross-sell opportunities to your business. Ideally, you want your Average Order Value (AOV) above $40 for all customers. If overall AOV falls below $40 per order, consider:
|
First-Time to Repeat Purchaser Insights
Total Unique and First-Time Customer Metrics
| Data Set | Information Displayed | How You Can Use It |
| Weekly/Monthly First-Time vs Existing Customer GMV | Displays weekly or monthly GMV from first-time customers and existing customers side by side. | Compare performance between new and returning customers. Use this to evaluate acquisition vs retention strategies. |
First-Time Customer to Repeat Purchaser Insights
| Data Set | Information Displayed | How You Can Use It |
| First-Time Customer to Repeat Purchaser Insights | Weekly/monthly visual tracking of how many first-time customers placed a second or third+ order, and whether they have downloaded the app. Click into each bar for a csv export to market customers. Split orders excluded. | Identify how quickly and frequently new customers return to purchase again. Spot where drop-offs happen and use exports to retarget one-time buyers with offers or product suggestions. App download tracking can help you correlate app usage with retention—and target customers who haven’t downloaded the app yet. |
First-Time Customer to Repeat Purchaser Detailed Metrics
| Data Set | Information Displayed | How You Can Use It |
| First-Time Customer to Repeat Purchaser Detailed Metrics | Percent of customers, grouped by first purchase week, who placed a second/third order. Split orders excluded. | Track conversion rates from 1st → 2nd and 1st → 3rd+ orders over time. Use this to evaluate your repeat buyer funnel and identify strong or weak acquisition weeks. |
Detailed Export: First, Second, Third+ Purchasers
| Data Set | Information Displayed | How You Can Use It |
| Detailed Export: First, Second, Third+ Purchasers | Full export from the "First-Time Customer to Repeat Purchaser" tiles showing customers first-orders, order counts, and app download status. Split orders excluded. | Perform custom analysis and segmentation outside the platform. Helpful for shops that want to build personalized outreach campaigns or internal retention models. |
First-Time Customer Cohort Retention Metrics
| Data Set | Information Displayed | How You Can Use It |
| First-Time Customer Cohort Retention Metrics | Shows total GMV spent by each monthly cohort in their first month, and the GMV and percent GMV retained in subsequent months. | Evaluate long-term customer value and retention. Identify high-performing cohorts and analyze the marketing strategies that influenced their behavior. |
Access Your Customer Insights Tabs
- Select Insights in the side menu of your CommentSold dashboard.
- Select Customers from the options listed at the top of the page.
Specify Time Frame
You can specify which time frame for which you wish to view data. Select the Snapshot Date button at the top of the tab to access your options.
- Presets. Select a time frame from a list of preset options, such as Yesterday, Last 14 Days, and Year to Date.
- Custom. Define a custom date range using a calendar picker that allows you to select a start and end date.
Once you select a time frame, select the blue update arrow in the top-right corner of the tab.
View and Export Data
You have various options when it comes to viewing and exporting your data. Please note that available options will vary by data set.
Hover Over Data Sets
Hover over graphs to view a snapshot summary of the day or time frame.
Export Data
Select the three-dot icon in the top-right corner of the data set to access your export option.
- Download data. Download a .CSV file of the data set to your device.
- View. Select Expand to launch an expanded display of the specific data set.
- Clear cache & refresh. Refresh the data set to bring in more updated data.